TikTok Manager – US (Beauty/Skincare)

Overview:

We're looking for a hands-on, performance-driven Individual to own and scale our TikTok Shop business for the US market. This role requires end-to-end ownership—driving sales through content, creators, live commerce, and seamless operations—within a fast-paced beauty/skincare environment.

Key Responsibilities:

Own TikTok Shop (US) end-to-end, with clear responsibility for revenue, conversion, and daily performance

Drive sales through a strong mix of content strategy, creator collaborations, affiliate programs, and live commerce

Build and execute a content engine tailored to beauty/skincare (education, routines, UGC, before/after, trend-led formats)

Identify, onboard, and manage beauty creators, skincare influencers, and affiliates to drive consistent GMV growth

Plan and execute live selling sessions (demos, routines, offers), optimizing for engagement and conversion

Manage storefront operations—product listings, bundles, pricing, promotions, reviews, and merchandising

Work closely with supply chain to ensure inventory availability and minimize stock-outs on hero SKUs

Track and optimize key metrics (GMV, conversion rate, AOV, CAC, ROAS, repeat rate)

Stay on top of TikTok trends, viral formats, and emerging opportunities in beauty commerce

Requirements:

3–6 years of experience in D2C, e-commerce, or social commerce (beauty/skincare preferred)

Strong understanding of beauty/skincare consumer behaviour (routines, ingredients, concerns, trends)

Hands-on experience with TikTok (content, creators, or TikTok Shop)

Experience managing influencer/creator collaborations, preferably in beauty

Strong execution mindset—comfortable owning both growth and operations

Data-driven with the ability to translate insights into actions

Performance Goals:

Consistent growth in TikTok Shop revenue and conversion rates

A strong pipeline of beauty creators driving sales at scale

High-performing content and live commerce engine tailored to skincare audiences

Smooth operations across listings, inventory, and fulfilment