Business Development-Executive

ABOUT COG CULTURE

Cog Culture is not your typical advertising agency. Shocking, we know — most agencies say exactly

that, right before pitching a strategic partnership that amounts to a retainer, a deck, and a handshake

emoji.

But stay with us.

We're an award-winning, full-service marketing communications agency with a decade and a half of

experience building brand narratives that actually move people — not just move the goalposts, the

timeline, and eventually the blame. What sets us apart isn't the trophy shelf. It's what's running

underneath it.

We're AI-native — and we mean that the way a fish means water, not the way a corporation means

digital transformation. Artificial intelligence isn't a tool we picked up; it's the lens through which we

think, build, and create. GenAI content workflows, intelligent campaign analytics, automation that earns

its keep — at Cog Culture, AI isn't the support act. It's the headliner, the venue, and the one who read

the brief.

A decade and a half of building brands, and we still dare to think: what if we also built the platform the

industry needs So we are. A B2B SaaS product purpose-built for marketing and advertising —

packaging the intelligence, tools, and workflows we've developed in-house, and putting them in the

hands of brands and agencies at scale.

The core voice and structure are preserved, but the final paragraph is reoriented around what a BD

person does — relationship-building, deal-making, reading rooms — rather than shipping product. The

tone stays sharp and self-aware to match the rest of the piece.

ABOUT THE ROLE

We are looking for a driven and commercially savvy Business Development Executive to join our

growing advertising agency. In this role, you will be at the forefront of our revenue expansion

efforts — identifying, pursuing, and closing new B2B opportunities across SaaS product

companies and media/advertising verticals. You will work cross-functionally with creative, strategy,

and account management teams to craft compelling pitches and build lasting client relationships.

This is an excellent opportunity for an ambitious professional with 1–5 years of experience who is

eager to grow their career in a fast-paced agency environment at the intersection of technology and

media.

Key Responsibilities

Business Growth & Pipeline Management

• Identify and prospect new business opportunities within B2B technology, SaaS, and

media/advertising sectors through outbound outreach, networking, and industry events.

• Build and maintain a robust sales pipeline; manage leads from initial contact through to

contract close using CRM tools (e.g., Salesforce, HubSpot).

• Meet and exceed monthly and quarterly revenue targets and KPIs set by the leadership

team.

• Research market trends, competitor activity, and client needs to identify new verticals and

service opportunities.

Client Acquisition & Relationship Building

• Develop and nurture relationships with senior decision-makers, marketing leaders, and

procurement teams at target companies.

• Lead compelling, insight-driven pitch presentations and proposals tailored to client business

challenges.

• Collaborate with internal teams to craft bespoke media and advertising solutions that align

with client objectives.

• Act as the primary point of contact for new business prospects throughout the sales cycle.

SaaS & Digital Media Sales

• Leverage knowledge of SaaS business models, product-led growth, and digital advertising

ecosystems to effectively position agency services.

• Demonstrate proficiency in selling advertising and media solutions — including

programmatic, social, search, content, and OOH — to technology-first brands.

• Translate complex product and media narratives into clear value propositions for marketing

decision-makers.

Collaboration & Internal Coordination

• Partner closely with Account Management, Strategy, and Creative teams to ensure seamless

client onboarding and handoff.

• Provide market intelligence and client feedback to inform service development and

go-to-market strategies.

• Prepare detailed proposals, SOW documents, and commercial agreements in line with

agency pricing and positioning.

• Represent the agency at industry conferences, trade shows, and client events.

Qualifications & Requirements

Essential

• 3 years + of experience in Business Development, Sales, or Account Growth — ideally within

a B2B environment, advertising agency, media company, or SaaS organisation.

• Demonstrated track record of meeting or exceeding revenue targets in a client-facing role.

• Strong understanding of B2B sales processes, buyer personas, and enterprise sales cycles.

• Familiarity with SaaS business models and the digital advertising/media landscape.

• Excellent communication, negotiation, and presentation skills — both written and verbal.

• Highly organised, self-motivated, and able to manage multiple opportunities simultaneously.

• Proficient in CRM software (Salesforce, HubSpot, or similar) and MS Office / Google

Workspace.

Preferred

• Prior experience at an advertising agency, media house, or marketing technology company.

• Exposure to programmatic advertising, performance marketing, brand strategy, or integrated

media campaigns.

• Experience selling into marketing, growth, or product teams at SaaS companies.

• An existing network of brand-side or agency-side contacts is a strong advantage.

• Bachelor's degree in business, Marketing, Communications, or a related field (or equivalent

• practical experience).