The ideal candidate must have a deep understanding of branding in a global B2B marketing context. You should be adept at balancing strategic planning with hands-on execution, ensuring brand initiatives are innovative, scalable, and aligned with Acuity's growth objectives. By driving excellence in brand marketing, you will strengthen Acuity's market position, enhance customer/prospect engagement, and support business expansion in key global markets.
Key Responsibilities
1.Brand Strategy & Positioning
- Develop Comprehensive Brand Strategies: Formulate and implement global brand strategies that align with Acuity's mission and business objectives, positioning the company as a trusted partner in the B2B tech-driven knowledge services industry.
- Ensure Brand Consistency: Maintain uniformity in brand messaging and visual identity across all platforms, including digital channels, marketing materials, and internal communications.
- Collaborate with Leadership: Work closely with senior management to refine brand positioning and messaging, ensuring alignment with corporate goals and market trends.
2.Content Development & Storytelling
- Oversee the creation of engaging content that highlights Acuity's expertise, client successes, and societal impact,
- Collaborate with content marketing to ensure high-quality output that resonates well with target audiences.
- Explore innovative content formatsUse data-driven insights to experiment with various content formats and channels, enhancing audience engagement and brand reach.
3.Digital Marketing & Social Media
- Review Acuity's online platforms, including the corporate website and social media channels, ensuring they reflect the brand's values and objectives.
- Create and implement social media plans that increase brand awareness and engagement, leveraging best practices from industry leaders.
- Stay abreast of emerging digital marketing trends and technologies, integrating them into Acuity's marketing strategies to maintain a competitive edge.
4.Support on Corporate M&A
- Ensure the acquired company's brand aligns with the parent company's brand identity, values, and positioning while minimizing disruption to customers.
- Update branding elements such as logos, websites, marketing materials, and social media to reflect the unified brand while preserving valuable brand equity.
- Work closely with HR to integrate company cultures, align brand values internally, and ensure employees understand and advocate for the new brand direction.
5. Brand Equity Measurement & Analytics
- Establish Measurement Frameworks: Develop systems to assess brand health and equity, tracking metrics such as brand awareness, perception, and market share.
- Conduct Market Research: Perform regular analyses to understand market trends, customer preferences, and competitive positioning, informing strategic decisions.
- Optimize Strategies Based on Data: Use insights from analytics to refine branding initiatives, ensuring they effectively address audience needs and drive business growth.
6.Cross-Functional Collaboration & Leadership
- Lead Cross-Functional Teams: Work with various departments, including Sales, Product Development, and Client Services, to ensure cohesive brand messaging and strategy implementation.
- Provide Brand Training: Educate internal teams on brand guidelines and the importance of brand consistency, fostering a unified company image.
- Manage External Partnerships: Oversee relationships with external agencies and vendors, ensuring their outputs align with Acuity's brand standards and objectives.
Key Competencies
- A minimum of 6-10 years in brand marketing, with a focus on B2B and tech-driven industries
- Strong analytical skills with a track record of developing and implementing successful brand strategies based on market insights.
- Hands-on experience working with designers and agencies to create various brand assets such as brand guidelines, brand videos, etc.
- Proven ability to lead and inspire cross-functional teams, managing multiple projects simultaneously
- Excellent understanding of core marketing fundamentals (Content, campaigns, SEO, customer experience)
- Keen understanding of social media marketing
- Experience in coordinating with multiple agencies across video, SEO, and content
- Excellent stakeholder management
- Excellent communication skills
