Key Responsibilities:
Internal Marketing Calendar
- Work with internal teams to ensure seamless rollout of annual marketing calendar.
- Track performance and provide feedback to refine creative and content directions.
Campaign Execution & Coordination
- Translate business requirements and goals into creative briefs that can be given as action plans to agencies, coordinating with agencies for creative rollouts and deliverables.
- Ensure all center launches, seasonal campaigns and promotions go live on time with high creative quality.
Content & Copywriting
- Lead creative content for both performance and organic content be it sharp headlines, snappy captions, engaging scripts, videos, or using AI to generate new-age visuals.
- Be able to direct impactful, on-brand copy for social media, campaigns, reels, community posts, internal comms and all digital platforms.
Social Media Management
- Build monthly social media calendars and decks in collaboration with creative partners.
- Independently create and post stories, reels and other native formats for Instagram and LinkedIn, if need be.
- Stay on top of trends and viral formats to keep the brand culturally relevant.
Digital Marketing Support
- Collaborate with the in-house Digital Marketing Lead for execution of SEO, SEM, analytics, and paid campaigns.
- Lead digital brand initiatives such as ideation and execution of podcasts, webcasts, audiocasts etc.
Community Engagement & Tenant Experience
- Be the face of BuzzWorks at centers regularly engage with tenants, organize small-format events, and capture UGC.
- Build long-term engagement through community platforms, feedback loops, and meaningful on-ground touchpoints in collaboration with the internal Events Lead.
- Plan UGC drives, internal campaigns, and micro-events with Center Managers to boost brand stickiness.
Events, Partnerships & Influencers
- Execution of brand outreach initiatives (on-ground and digital) including influencer marketing, event participation, brand / content collabs, and activations.
- Lead and executive experiential marketing initiatives on-ground.
Ideal Candidate Profile:
- Graduate/Postgraduate in Marketing, Communications or related fields
- 6-8 years of experience in brand content creation, copywriting, and community engagement
- Hands-on with social media platforms (especially Instagram & LinkedIn) and basic content production tools
- Strong copy skills
- Energetic, people-friendly, and confident in engaging directly with tenants and community members
- Comfortable working with agencies but also excited to roll up sleeves and do it yourself
- Highly organized and deadline-driven, with a good eye for detail and aesthetics
- Bonus: Prior experience in co-working, lifestyle brands or start-ups.
