Brand Manager

Job Title: Brand Manager

Location: Mumbai | Full-time | Luxury Industry

Experience: 5+ years

Department: Marketing

Background

MIJA is a contemporary fine jewelry brand redefining luxury for the new generation. With a focus on ethical craftsmanship, modern design, and meaningful storytelling, MIJA caters to young professionals, modern couples, and style-forward individuals seeking timeless pieces with purpose.

Key Responsibilities

• Brand Stewardship: Ensure every piece of content, collaboration, and campaign aligns with MIJA's brand DNA of luxury, meaning, and timeless self-expression.
• Social Media Management: Oversee content calendars, briefs, and approvals with external agencies; maintain a cohesive brand voice across Instagram, LinkedIn, and other platforms.
• PR & Influencer Coordination: Manage PR agencies and influencer partnerships end-to-end, from strategy and selection to execution and reporting, ensuring meaningful and authentic brand visibility.
• Campaign Oversight: Lead 360 brand campaigns, ensuring timely roll-out of creative assets, product launches, and storytelling moments.
• Cross-functional Collaboration: Work closely with design, retail, and marketing partners to integrate brand identity consistently across touchpoints - digital, in-store, and experiential.
• Performance Tracking: Monitor KPIs (engagement, impressions, ROI on influencer campaigns, PR coverage), analyze data, and refine strategies to drive brand growth.
• Trend Awareness: Stay ahead of luxury industry trends, competitor activity, and cultural moments to keep MIJA relevant while remaining true to its essence.

What We're Looking For

Experience: Minimum 4-5 years in brand management, ideally in luxury, lifestyle, fashion, or jewellery.

ؠCommunication Skills: Exceptional written and verbal communication; ability to craft compelling narratives and present to stakeholders with confidence.

ؠStrategic Mindset: Strong understanding of digital storytelling, influencer ecosystems, and luxury consumer behavior.

ؠExecution Excellence: Highly organized, detail-oriented, and capable of managing multiple agencies, partners, and deliverables seamlessly.

ؠCreativity & Sensitivity: A natural eye for aesthetics and storytelling, with sensitivity to luxury positioning and consumer sentiment.

Educational Background:

MBA / PG / Graduate in Mass Media from Recognized University

Why MIJA

At MIJA, you'll be shaping a modern diamond jewellery brand built on family legacy, innovation, and meaning. This is a chance to leave your mark on a growing luxury house and be part of redefining accessible luxury for a new generation.