At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine
As you enter the Sun Pharma world, you'll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each other's journeys.
POSITION PURPOSE:
Sun Pharma Consumer Healthcare is seeking a high-impact Brand Manager to lead end-to-end brand building, innovation, and P&L delivery for two of its strategic brands Revital and Abzorb. The role will have two clear mandates:
- Revital: Lead New Product Development (NPD) for Revital with a strong focus on digital-first & e-commerce-led innovations, rapid GTM testing, and selective offline scale-up. The brand manager will operate with an agile, experimentation-driven approach to unlock new consumer propositions, formats, and growth vectors.
- Abzorb: Lead the end-to-end P&L, brand strategy, and growth charter for Abzorb across channels. This includes demand generation, media planning, pricing, GTM optimization, and margin management while driving consistent share and penetration gains.
This role is ideal for a marketing leader who thrives at the intersection of brand strategy, innovation management, digital commerce, and business ownership.
TASKS AND RESPONSIBILITIES:
Strategic Brand Leadership:
- Develop and execute annual & long-term brand plans for Revital NPD pipeline and Abzorb P&L delivery, aligned to category growth objectives.
- Define core brand strategy, consumer guardrails, product roadmap, and communication architecture.
- Translate consumer insights into sharp value propositions and innovation opportunities.
Innovation & Digital-First NPD Ownership (Revital):
- Lead end-to-end NPD lifecycle from opportunity identification, concept development, consumer validation, product design, packaging, and claims development to launch execution.
- Build digital-first launches with strong orientation towards Amazon/Flipkart/Quick Commerce and D2C:
a. Build e-com optimized product pages, content, pricing, ratings & reviews strategy.
b. Run A/B tests, micro-launches, and iterative product refinements.
- Partner with R&D, Packaging, Product Development, Supply Chain to ensure timely delivery of innovation milestones.
- Drive digital storytelling through influencer collaborations, performance marketing, and social media campaigns for NPD launches.
Full Business & P&L Ownership (Abzorb):
- Lead brand P&L: revenue planning, pricing, contribution margin improvement, and mix management.
- Own demand generation and media planningdigital, TV, print, retail visibility & on-ground activations. Also closely work with prescription teams to drive pull in focus markets.
- Partner with Sales to drive distribution expansion, category development, visibility programs, and retailer-level initiatives.
- Strengthen portfolio architecture and drive renovation and value engineering where needed.
Communication Development & Media Management:
- Develop integrated communication campaigns grounded in strong consumer insights.
- Drive creative brief development, content creation, and campaign excellence with creative, digital, and media agencies.
- Build sharp media briefs and track campaign delivery across mediums digital-first, ATL, retail, and influencer ecosystems.
- Manage agency partners for shoots, content creation, outdoor, and retail activations.
Performance Monitoring, Insights & Analytics:
- Track category, competition, and brand performance across channels using syndicated and internal data sources.
- Conduct consumer research to uncover emerging needs, usage patterns, and satisfaction drivers.
- Evaluate campaign performance, ROI, media efficiency, and translate learnings into actionable plans.
- Maintain robust dashboards on brand health, digital KPIs, and e-commerce metrics.
Budget Management:
- Own annual marketing budgets for both brands, ensuring efficient allocation and optimal ROI.
- Track spends, optimize efficiencies, and ensure adherence to budgeting norms.
Cross-Functional Leadership:
- Work closely with R&D, Packaging, SCM, Finance, Regulatory, Sales & Commercial Teams to drive innovation and brand projects.
- Engage with external ecosystem media agencies, creative agencies, digital partners, production houses, research partners.
Educational Qualification: MBA or Master's degree in Marketing/Business/Pharma Management preferred.
Experience: 5-7 years of relevant experience in driving consumer health, FMCG, or OTC category innovations from inception to launch.
- Proven track record of successful product launches, including experience in leveraging e-commerce, digital-first platforms, and Rx collaboration for brand growth.
- Strong understanding of consumer insights, innovation funnels, AOP planning, media planning, digital & social marketing, - RxOTC synergies, regulatory landscape, and go-to-market execution.
- Demonstrated ability to work cross-functionally in a matrix environment with senior leadership exposure.
- Entrepreneurial mindset with strong strategic thinking, creativity, and execution excellence.
- Strategic Agility with growth mindset
- Strong consumer & market orientation
- Proven experience in digital-first brand building & e-comm channel launches
- Stakeholder management and influencing skills
- High energy, passion & ability to manage ambiguity & thrive in shaping and making new launches a success.
Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let's create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
