We're Hiring: Associate Director - Marketing Strategy | JioHotstar & Star Maa | Hyderabad
Are you passionate about creating impactful marketing campaigns that reach millions of viewers
Do you have the ability to blend creativity with data-driven strategies to shape the future of Telugu entertainment
We're looking for a results-oriented professional to lead marketing strategy and campaign management for JioHotstar and Star Maa – Telugu's leading digital and television platforms.
In this role, you will:
- Track and analyze social media performance (Instagram, YouTube, Facebook, etc.) to identify high-performing content formats, audience preferences, and emerging trends, and translate these insights into campaign and creative strategies.
- Liaise with central digital teams to brief, execute, and monitor paid campaigns for both JioHotstar and Star Maa.
- Ideate, execute and derive learnings on possible A/B testing for JioHotstar.
- Ensure timely delivery of creative assets, manage campaign calendars, and coordinate with on-platform teams & Digital team to optimize placements and efficiencies.
- Identify opportunities for automation, A/B testing, and new digital formats to enhance campaign efficiency and consumer engagement of JioHotstar & Star Maa.
What we're looking for:
- 6–8 years in digital marketing, media strategy or (and) performance marketing.
- Prior experience in internet-based industries such as OTT, e-commerce, or digital-first. consumer businesses, with a strong understanding of digital user journeys and platform marketing.
- Hands-on experience in analyzing social media metrics (reach, engagement, watch time, virality) and deriving actionable insights.
- Strong understanding of the entertainment industry, with the ability to identify content trends, audience preferences, and what drives viewership across platforms.
- Hands-on experience with analytics tools (Google Analytics, Appsflyer).
- Experience with ad platforms is a strong plus (Meta, Google Ads, DV360).
- MBA in Marketing/Media/Communications/Analytics from Tier-1/2 B-schools (Good-to-have not mandatory).
If you're excited about driving high-impact campaigns, experimenting with new formats, and shaping consumer engagement in Telugu entertainment, this is your chance. Join our powerhouse team of storytellers and marketing strategists and make your mark on the future of OTT and television.
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