Marketing Specialist

Key Responsibilities:

• Support the development and execution of alliance marketing campaigns and events.
• Help develop and refine event objectives, target segments, lists, KPIs, budgets, and timelines.
• Partner with alliance teams to execute digital campaigns, create event materials, ensure brand compliance, and collaborate on marketing assets.
• Coordinate with vendors, manage registrations and attendees, and support on-site event logistics.
• Develop processes to enhance operations and ensure contracts, sponsorships, and documents meet Canadian risk and compliance guidelines.
• Provide regular updates, and coordinate planning and review meetings with Growth Platform Leaders and stakeholders.
• Track leads, analyze event performance, gather feedback, and facilitate post-event debriefs to report outcomes and lessons learned.
• Build strong relationships with collaborating teams such as digital publishing, design, and knowledge management to deliver marketing projects seamlessly.