Summary

Position Summary

Manager | Go-to-Market

Role Summary

We are looking for a Manager to partner with U.S.-based Strategic Marketers—including portfolio marketing leaders, national marketing leaders, and Business Chief Marketing Officers (BCMOs)—to lead strategic marketing initiatives and service offering activations. This role sets campaign goals, guides cross-channel execution, and strengthens collaboration across teams. Managers own performance reporting, annual planning, and operational standardization, while coaching team members and ensuring marketing efforts align to business priorities and a client-first mindset.

Key Responsibilities (What You'll Do)

Annual Planning, Strategy & Alignment

Drive annual marketing planning in partnership with business stakeholders and portfolio marketers
Lead competitive analysis and strategic alignment across priorities
Collaborate with Client Account Teams, Research & Insights, and Market Intelligence to inform portfolio-level initiatives
Integrate insights into campaign planning and standardize operations to improve efficiency and impact

Integrated Campaign Execution & Leadership

Help manage planning and delivery of integrated campaigns across channels (thought leadership, events, podcasts, digital platforms)
Define campaign goals and oversee content development and production
Ensure brand consistency across deliverables and channels
Guide demand generation strategy and execution
Leverage marketing platforms and tools to optimize execution and automate reporting
Mentor and develop team members through feedback, performance management, and career development

Measurement, Reporting & PR Performance

Prepare and present performance reports to leadership
Establish benchmarks and reporting cadences; provide strategic recommendations
Direct media strategy for PR campaigns
Analyze coverage and sentiment; recommend improvements to increase visibility and engagement

Skills & Competencies

Content & Brand Strategy — Shapes content vision, ensures brand integrity, and defines brand strategy for consistent communications and reputation management
Quality & Standards Leadership — Establishes review processes and maintains quality standards across deliverables
Technology, Data & Analytics — Aligns tech investments to business goals; optimizes data platforms; drives adoption of analytics tools for insights
Strategic Planning & Portfolio Direction — Develops long-term marketing strategy; connects campaigns to lead gen and retention; aligns initiatives to business objectives
Stakeholder Engagement & Influence — Develops engagement strategies and manages senior leader relationships to support organizational priorities
Innovation, Change & Crisis Management — Drives innovation, fosters problem-solving culture, and supports crisis communications as needed
Project & Financial Management — Oversees strategic marketing projects, standardizes operations, and manages large-scale budgets
Team Leadership & Development — Sets leadership tone, coaches team members, and supports career growth
Problem Solving & Continuous Improvement — Solves complex challenges, manages crises, and drives process improvements

Experience Required (Strategic Marketing Execution & Portfolio Oversight)

Execute nurture campaigns; monitor funnel metrics; partner with sales to improve conversion
Lead account-based and opportunity-based marketing; coordinate with sales; track outcomes
Manage SEO/SEM implementation; partner with web/content teams to improve search visibility
Manage email calendars, workflows, and segmentation to evaluate effectiveness
Qualify leads, track engagement, and support audience segmentation for demand gen
Manage paid advertising with media teams; optimize performance using analytics
Lead web development projects and UX/UI enhancements to improve experience and accessibility
Drive PR campaigns; manage media relationships for consistent messaging and coverage
Produce and manage press releases; coordinate media outreach; monitor coverage
Manage content calendars and production workflows; maintain brand voice and quality
Lead digital activations (video, podcasts, webcasts/webinars), including schedules, budgets, and vendors
Plan and coordinate social campaigns (posting schedules, engagement strategy)
Plan and execute events (logistics, budgets, stakeholder communications)

Qualifications

10–13 years of relevant experience in B2B / professional services marketing with strong integrated marketing and communications capability
Demonstrated ability to coach and mentor team members and manage performance
MBA preferred (any Master's degree acceptable)

Work Environment & Shift Timings

Deloitte offers a hybrid working environment designed to support flexibility and business requirements.

In-office: Tuesday and Wednesday are designated work-from-office days
Schedule options:
Staggered: 11:00 a.m.–4:00 p.m. and 7:00 p.m.–11:00 p.m., or
2:00 p.m.–11:00 p.m.
Business expectation: Availability until 11:00 p.m.
Shift timings and work arrangements may be temporarily adjusted based on business needs

#EagerForExcellence

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Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .

Benefits To Help You Thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 325760

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