Area Sales Manager

Job Description: Area Sales Manager (ASM) – Channel

Sales

Location: Bangalore, Ahmedabad, Kerala

Experience: 3–6 Years (Channel Sales – AV Industry Preferred)

CTC: ₹6.0 – ₹8.0 LPA + Annual Incentives

Working Hours: 10:00 AM – 6:00 PM

Working Days: Monday to Saturday and 2nd Saturday Off

Employee Benefits

• 14 Annual Festival & Government Holidays

• 12 Casual Leaves (CL) per year

• 15 Earned Leaves (EL) per year

• Reimbursement for Mobile, Laptop & Conveyance

About the Role

We are looking for a result-driven and dynamic Area Sales Manager to drive business

growth within the assigned region. The ideal candidate should have hands-on experience in

Audio-Visual (AV) product sales and other AV/VC technologies, along with strong

knowledge of regional markets and channel networks.

Key Responsibilities

• Promote and sell a range of AV products and solutions (e.g., Barco CTRL, Barco

Click Share, Busy light & Philips VC solution, etc.) in the B2B segment.

• Generate new leads and expand business across assigned territories.

• Develop and manage strong relationships with customers and key accounts.

• Identify, onboard, and manage channel partners.

• Achieve sales targets and revenue goals within defined timelines.

• Conduct regular client meetings, site visits, and business development activities.

• Maintain a robust sales pipeline and ensure timely follow-ups.

• Monitor and report sales performance and market trends.

• Collaborate with internal teams to support lead generation and conversions.

• Contribute to annual sales and marketing strategy planning.

• Collection of timely payment from Channel Partners.

Eligibility Criteria

• 3–6 years of relevant experience in channel/field sales (AV industry preferred)

• Proven experience in B2B sales

• Strong understanding of AV products and solutions

• Familiarity with regional AV markets and channel partners

• Excellent communication, negotiation, and presentation skills

• Customer-focused, confident, and professional approach

• Willingness to travel extensively

Qualifications

• Bachelor's Degree or equivalent experience

• Proven ability to generate and maintain client and partner relationships

• Strong written and verbal communication skills

Additional Requirements

• Must have own vehicle and laptop

• Prior experience in the Audio-Visual (AV) industry is mandatory