B2B Content Marketing Manager (SaaS)

Experience: 3–4 Years

Location: Hyderabad

About Runo

Runo is a call management platform that helps businesses track, manage, and improve their sales calls.

We're a fast-growing startup building simple yet powerful tools for modern sales teams.

About the Role

We're looking for a B2B Content Marketer who can combine strong writing with strategic thinking.

This role goes beyond content creation - you will own end-to-end content marketing, including:

Ideation
Creation
Distribution
Performance tracking

You should be comfortable creating high-quality content while also understanding how it supports engagement, sales conversations, and conversions.

What You'll Work On

1. Content Creation

Create high-quality B2B content across formats:

Blogs, case studies, whitepapers, eBooks
Website pages and landing pages
LinkedIn posts, ad copies, email campaigns
Sales enablement content (pitch decks, one-pagers)

Tailor content across funnel stages (TOFU, MOFU, BOFU)

2. Content Strategy & Planning

Work with marketing and sales to define content themes and calendars
Map content to ICPs, personas, and buyer journeys
Identify content gaps based on business priorities

3. Distribution & Campaign Support

Support campaigns across LinkedIn, Google Ads, email, and SEO
Repurpose long-form content into multiple formats
Collaborate with performance marketing for campaign alignment

4. Sales & Product Alignment

Create content for sales (case studies, decks, battle cards)
Translate product features into clear business messaging
Work with product teams on release communication

5. Performance & Optimization

Track performance (traffic, engagement, leads, conversions)
Optimize content based on insights
Use tools like Google Analytics, Search Console, etc.

What We're Looking For

3–4 years of experience in B2B content marketing (SaaS/tech preferred)
Strong writing portfolio across formats
Understanding of:
SEO fundamentals
LinkedIn and paid campaign content
B2B buyer journey and funnel-based content
Ability to simplify complex concepts into clear narratives
Experience working with cross-functional teams

Why This Role

High ownership across strategy + execution
Direct impact on sales enablement and growth
Work closely with marketing, sales, and product teams

US IT Recruiter

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IT Recruiter

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