General responsibilities: 20%.
- Champion the user experience
- Understand marketing campaign strategy for assigned responsibilities, where appropriate
- Uphold RSM brand standards and digital and content marketing best practices
- Collaborate with global team members to recommend and implement optimizations, where appropriate
- Provide critical thinking about the approach to digital content publishing, with an understanding of buyer journey
- Proactively manage multiple projects and deadlines, communicating with broadr team to complete tasks promptly and with minimal revisions
- Understand overall marketing analytics and dataflows to support quality deliverables and performance monitoring
- Actively seek out and participate in skills development training, as defined by career development goals
Digital content experience responsibilities - 40%.
- Collaborate with RSM internal and agency teams to design website experiences that accelerate user engagement, including mockups and minor copy-editing suggestions, where appropriate
- Provide creative and publishing advisory on advanced page experiences, collaborating with the web content and digital content marketing lead to define experimentation vs. best practice evolutions
- Share learnings with team members
- Work with website engineers to solve technical problems and/or recommend new functionality
- Review site performance reports, as appropriate, to identify improvement opportunities
- Recommend content and template edits that will improve the web experience (i.e. headline adjustments, CTA offerings etc), where appropriate
- Recommend A/B testing and work with the Adobe Target lead to implement and monitor, as appropriate
Web publishing responsibilities - 30%.
- Publish or edit web pages on rsmus.com and rsmcanada.com as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives
- Maintain firm and web brand standards across all page experiences
- Regularly participate in AEM and other web content training to improve skills, assist with training internal teams
- Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development
- Support approved RSM subdomain content authoring (i.e. blogs) as requested by leadership
- Implement authoring fixes for technical SEO optimizations
- Assist with Workfront web edit request queue tasks
Otherdutiesas assigned - 10%.
EDUCATION/CERTIFICATIONS
- Bachelor's degree in marketing, communications, digital marketing, journalism or design (preferred), or 4 years equivalent business experience
TECHNICAL/SOFTSKILLS
- Demonstrated expertise using enterprise content management systems/web platforms, required - Adobe Experience Manager/AEM, preferred
- Proficient with digital and content marketing strategy; required
- Strong awareness of grammar and style (American English, Canadian English)
- Demonstrated understanding of SEO best practices, required
- Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc), preferred
- Experience with work management tools, Workfront preferred
EXPERIENCE
- 6+ years of experience in web content publishing and site optimization, preferably within a large, global or professional services organization
- Awareness of buyer journey, preferably in B2B environment
LEADERSHIP SKILLS
- Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
- Ability to influence peers and internal clients to achieve objectives
- Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders
- Attention to detail, including consistency of brand, grammar and style guidelines
