Vice President

On Purpose

Delhi, India

15-18 Years

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Posted 7 hours ago
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Job Description

Job Description: Vice President | ON PURPOSE

Reports to: Managing Director

Reporting team: Business Unit Heads

Location: Delhi

About us:

Founded in 2017, ON PURPOSE uses the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The culture we proudly offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like 6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of D&I Ke Gunde who are trained to help us challenge our biases and create a more inclusive workplace. Don't just take our word for it- In 2025, ON PURPOSE was recognised among the 12 Best Agencies in India and South Asia by Provoke Media and featured in the exchange4media's PR and Corp Comms Watchlist 2026 (Agencies). We've also received multiple honours, including Best Organisation for Women Empowerment at the Women Achievers Summit and Awards 2025, as well as Best Culture of the Year, Best Diversity & Inclusion of the Year, and PR Team of the Year at the Campaign India Awards.

We are looking for an ambitious and self-driven National Head to join our team! As National Head at our company, you will be responsible for overseeing the overall business operations strategy as this is crucial for our growth and success.

Your responsibilities will include:

1) Being a strategic advisor and partner to clients

KPI: Client retention, upselling and cross-selling

Serve as a strategic advisor to large clients, leveraging our strong relationships and deep understanding of their challenges to effectively guide them through complex issues
Overseeing excellence in client delivery for integrated remits ranging from policy communications, media relations, issues and crisis management and cross-selling with the digital team where possible
Meeting clients face-to-face as often as required and at least once a month in quarterly review meetings
Helping teams design and deliver channel-agnostic integrated campaigns
Driving the team in delivering award-winning work and submitting entries for deserved recognition
Ensuring all teams submit monthly reports to clients with clear articulation of any over-servicing and related billing
Running the bi-annual Customer Satisfaction Survey to secure client feedback and Net Promoter Scores

2) Leading and building a high-performing team

KPI: Retention of high potentials and employee satisfaction scores

Winning the confidence of the senior team as an advisor, coach, mentor, and when required, the person who gets it done
Managing PR teams across the company's offices in Delhi, Mumbai and Bangalore
Ability to encourage teams to explore new media outlets, influencer relations and new ways of reaching audiences, beyond traditional media
Goal setting with smart metrics measurable on a quarterly basis
Setting competency benchmarks for each level, articulating the performance expected and nurturing, guiding and supporting the team in achieving and exceeding them
Providing team members with constructive feedback on a regular basis to improve effectiveness and keep a check on their wellbeing and growth
Encouraging teams to invest in their learning and development in partnership with the HR team
Overseeing quality control
ON PURPOSE is often recognised as one of the Best Places To Work in the PR industry in Asia. Being a real flagbearer of this recognition and building an inclusive and progressive workplace.

3) Growing the business and managing profitability

KPI: Revenue growth and profitability

Winning business that aligns with the company's vision and growth strategy
Setting comprehensive goals for business growth and success with Business Unit heads
Managing Business Units P&L to help drive business planning, budgeting, and forecasting, while remaining actively involved in aspects of account profitability, health, client service, billing, and team success
Working closely with the Human Resources and Finance team to track performance metrics including account profitability and operational KPIs
Overseeing cross-team collaboration and resource utilization
Driving client referral business
Generating leads where possible and converting incoming ones
Working with the finance team to ensure billing is timely and collections are regular
Negotiating contracts to ensure fair terms

Your qualifications will be as follows:

15 to 18 Years of relevant work experience in Corporate Communications at leadership level.
8+ years of experience in corporate reputation management, crisis communications, policy communications and integrated communications
5+ years of sector experience desired (but not essential): Development sector, behaviour change communications, social impact storytelling in climate action, public health, education, and gender
3+ years as Group Business Director role in other agencies of repute, managing business unit P&L's
Bachelor's/Master's degree in Marketing, Public Relations, Journalism, Communications or a related field
In-depth knowledge of different PR skills as outlined in responsibilities
Hands on experience in client and team management and business development
Good knowledge of how to use analytics and metrics for goal setting and measurement
Experience managing large account portfolios

What would be nice to have

Agency experience for the PR social impact sector is beneficial
A track record of delivering award-winning work in the PR industry

What you can expect from us

A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
An investment in growth and learning: We're bringing the best of communication techniques to solve some of India's most troubling social issues. You'll learn and grow with us.
A space to make your own: if you have the talent, ambition and willingness to learn, you'll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

Best Culture of the Year - Campaign India, 2025, 2023, 2022
Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022
PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019
Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
Championing Diversity Award - ICCO Global Awards, 2024
Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024
Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
Fastest Growing Consultancy in India - Provoke Media, 2023
Mid-Size Agency of the Year - Agency Reporter, 2022
Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
Diversity Campaign Winner - Women Leading Change, Campaign India 2022
Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018