Team Lead - UI/UX

Essential Services: Role & Location fungibility

The role description gives you an overview of the responsibilities; it is only directional and guiding in nature. At ICICI Bank, we believe in serving our customers beyond our role definition, product boundaries, and domain limitations through our philosophy of customer 360-degree. In essence, this captures our belief in serving the entire banking needs of our customers as One Bank, One Team. To achieve this, employees at ICICI Bank are expected to be role and location-fungible with the understanding that Banking is an essential service.

About the Role

This role offers you the opportunity to be part of our transformative journey of Bank-to-Bank Tech. We are passionate about leveraging technology in every possible way to touch the hearts of millions of our valued customers. In this journey, as a UI/UX lead, you underpin our efforts in creating technology-aided products that are intuitive as an interface, easy to use, and offer best-in-class experience across devices and customer segments. Your role will involve creating intuitive user experiences through designs that are backed by research on user behavior, aligned and consistent with the brand philosophy, and, importantly, matching users needs. You will be managing a team of UI/UX designers to visualize, create, and maintain consistent UI and UX designs across various web & mobile applications with a keen eye on user behavior. In this role, you will be working with multiple stakeholders, including but not limited to Product Managers, Business Heads, Users, and Data Science teams. Bringing accountability for the closure of various projects undertaken will be a crucial requirement of this role.

Key Responsibilities

• User Research: Conduct thorough research to understand user needs, preferences, and behaviors of various applications. Analyse market trends and competitors to make design decisions.
• Wire framing and Prototyping: Guide the team in creating wireframes and prototypes to visualize and test design concepts—iterate designs based on feedback and user testing results.
• Interface Design (UI): Develop visually appealing and consistent interfaces for the digital products of ICICI Bank. Ensure designs align with ICICI Bank brand guidelines and are responsive across various devices.
• User Experience Design (UX): Create an intuitive and efficient user journey through the product. Focus on enhancing overall user satisfaction and ease of interaction.
• Accessibility: Ensure designs are accessible to users with diverse abilities and needs. Follow accessibility standards and guidelines in the design process.
• Stay Updated on Design Trends: Keep abreast of industry trends, design tools, and emerging technologies. Apply innovative design solutions to enhance the overall user experience.
• Problem Solving: Identify and address design challenges, finding creative solutions. Iterate designs based on feedback and real-world usage.
• Collaboration: Work closely with cross-functional teams, including developers and product managers. Communicate design ideas effectively and incorporate feedback into the design process.

Key Qualifications & Skills

• Education Qualification: Any graduation/post-graduation with 10-12 years of experience in UI/UX design. Hands –on experience in leading design of customer facing applications (Web & Mobile Apps). Good understanding of user behaviour/market-trends and creating brand experience.