Job Title - IMU Brand and Marketing Strategist Manager
Management Level: 07 – Manager
Location: Delhi / Bangalore
Must have skills: Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy.
Good to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation.
Job Summary
We are seeking a Manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You'll play a critical role in current and upcoming engagements
, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.
Roles & Responsibilities
- Lead end-to-end brand and content strategy for enterprise-level clients across sectors
- Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
- Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
- Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
- Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
- Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
- Contribute to pitch development and business growth through consultative engagement.
- Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
- Drive strategic partnerships, vendor relationships, and ecosystem collaborations
- Build, lead, and grow high-performing teams and long-term capabilities
Professional & Technical Skills
- Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
- Strong understanding of content marketing ecosystems (owned, earned, and paid media).
- Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
- Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics
- Strong storytelling, presentation, and communication skills
- Experience working with senior, high-impact marketing teams and seasoned client stakeholders
- Experience working in or with digital first and agile environments
- Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization
- Believing in the power of brands
What's in-store for you –
- Learn and grow continuously: Build new skills, grow existing skills, develop new areas of expertise within functional, technical or industry areas of the business with Accenture's unmatched 24/7 expert-curated learning boards, webinars and classroom-style training programs
- Innovate: Get access to resources that will allow you to leverage the latest technologies and bring innovation to life with the world's most recognizable companies - Thrive and advance: Grow your career as far as your ambitions take you.
- Truly human: Bring your whole self to a company that aims to be the most diverse in the world and delivers real-time performance feedback based on your strengths, not stats
