Job Description
We are hiring a Brand & Digital Lead to own and execute everything the customer sees and experiences across digital and visual touchpoints for PRIYA-जू, a premium dairy brand.
Role Overview:
This is not a social media role.
You will be responsible for the entire visual and digital presence of the brand, including design, content, performance marketing, and brand consistency across all platforms.
You will operate with full ownership and a defined budget to build, manage, and scale the brand's digital presence.
Key Responsibilities
1. Brand & Visual Identity
- Ensure consistency across all brand touchpoints
- Oversee packaging, creatives, and visual language
- Maintain premium positioning across all outputs
2. Content & Social Media
- Plan and execute content strategy
- Manage Instagram and other digital platforms
- Oversee shoots, creatives, and storytelling
- Ensure content aligns with brand positioning (premium, trust-led)
3. Performance Marketing
- Plan and execute paid campaigns (Meta, Google, etc.)
- Allocate and manage ad budgets
- Optimise campaigns for conversions and efficiency
- Track CAC, ROAS, and funnel performance
4. Creative Direction
- Lead designers, editors, and external agencies
- Approve all creatives before publishing
- Ensure high aesthetic and brand alignment
5. Budget Ownership
- Manage and allocate budgets across:
- Ads
- Content production
- Influencers
- Creative resources
6. Execution & Reporting
- Track performance across channels
- Optimise based on data
- Report outcomes and insights regularly
What We Are Looking For-
- Strong understanding of branding + performance marketing together
- Ability to balance aesthetic quality with conversion performance
- Experience managing budgets and delivering ROI
- High ownership and execution mindset
- Ability to lead freelancers/agencies and get work done
- Clear, structured thinking with attention to detail
Expectations
- Build a consistent, premium digital presence
- Drive measurable growth through paid and organic channels
- Maintain strict brand discipline across all outputs
- Execute fast without compromising quality
Compensation
- ₹40,000 – ₹80,000/month (based on experience)
- Performance-linked incentives possible
Location- ong>Delhi (on-ground involvement required for shoots and coordination)
