Social Media Strategist

We are not looking for a social media manager.

We are hiring a growth-focused social media operator who understands how to:

- Build brands (not just post content)

- Catch and execute trends fast

- Turn content into leads

- Use automation tools like ManyChat to convert engagement into revenue

Key Responsibilities

1. Content That Builds Brand & Drives Leads

- Plan and execute high-impact content strategies for multiple clients  

- Create reels that are driven by hooks, storytelling, and conversion intent  

- Develop content pillars based on audience psychology (not generic calendars)  

- Adapt trends quickly for different industries (real estate, clinics, service businesses, etc.)

2. Trend Execution & Growth Hacking

- Identify trending formats early and adapt them for brand relevance  

- Execute fast — shoot, edit, and publish with speed  

- Build viral loops through shareable and relatable content  

3. Automation & Funnel Building (Core Requirement)

- Set up and manage ManyChat flows for Instagram and Facebook  

- Build DM automation funnels (comment → DM → lead capture → conversion)  

- Segment audience and create follow-up sequences  

- Integrate automation with WhatsApp / CRM for lead nurturing  

4. Performance & Data Optimization

- Track content performance beyond vanity metrics  

- Optimize based on watch time, retention, shares, and conversions  

- Continuously test hooks, formats, and CTAs  

- Improve ROI from content + paid synergy  

5. Execution Ownership

- Handle end-to-end execution from idea → shoot → publish → optimize  

- Collaborate with design, video, and performance teams  

- Take ownership of results, not just activity  

Must-Have Skills

- Proven experience in growing social media accounts with real business outcomes  

- Strong understanding of Instagram & short-form content algorithms  

- Hands-on experience with ManyChat or similar automation tools  

- Deep understanding of content hooks, storytelling, and audience psychology  

- Ability to analyze data and improve content performance  

- Fast execution mindset (not overthinking, but testing and iterating)

Good to Have

- Experience in service-based industries (real estate, healthcare, etc.)  

- Basic video editing and content shooting skills  

- Understanding of paid ads + organic synergy  

What We Don't Want

- People who only schedule posts  

- Trend followers without strategic thinking  

- Candidates who talk theory but lack execution  

What Success Looks Like

- Content that drives DMs, leads, and conversions  

- Strong brand presence across platforms  

- Automated funnels converting engagement into revenue  

- Consistent growth in reach, engagement, and business impact