Social Media Strategist

Company Description

Indiacharts Data Analytics Pvt. Ltd., a SEBI Registered Research Analyst (RA) firm, provides research-backed stock market insights and recommendations for investors. Established in 2005 by renowned market strategist Rohit Srivastava, Indiacharts specializes in analyzing market trends, cycles, and price behaviors across Indian and global markets. The firm's research combines technical and fundamental analysis with a strong emphasis on risk management and data-driven decision-making. Through its Insiders Club, Indiacharts delivers actionable stock recommendations, market outlooks, and strategic insights tailored for smart investors who want to invest independently.

We are looking for a Social Media Strategist with strong stock market knowledge to lead content planning, audience growth, and brand engagement across digital platforms. The ideal candidate understands how traders and investors consume content, follows market trends closely, and can turn complex financial topics into engaging social media content.

This role requires a mix of content strategy, market awareness, creativity, and performance analysis. The candidate should be able to build platform-specific strategies for channels such as YouTube, X, Instagram, LinkedIn, Telegram, and WhatsApp communities, while ensuring content stays relevant, credible, and engaging for a stock market audience.

Industry: Stock Market / Fintech / Financial Services

Location: Bengaluru (Onsite)

Employment Type: Full-Time

Key Responsibilities

• Develop and execute a social media strategy aligned with brand, product, and growth goals.
• Create content plans around stock market trends, trading psychology, investing education, market news, product features, and user pain points.
• Work closely with research, product, design, and video teams to turn market insights into high-performing content.
• Identify trending topics in the stock market, personal finance, investing, derivatives, technical analysis, and macroeconomic events.
• Write clear and engaging content for posts, captions, threads, carousels, short videos, reels, and community updates.
• Build a content calendar based on market events such as RBI policy, earnings season, IPOs, budget, elections, global cues, and sector themes.
• Monitor social media performance and optimize content using metrics such as reach, engagement, watch time, CTR, follower growth, and conversions.
• Manage audience engagement by responding to comments, messages, and community discussions in a brand-aligned tone.
• Collaborate with creators, influencers, analysts, and internal experts for content amplification.
• Track competitors and benchmark content formats, hooks, posting frequency, and distribution strategies.
• Support campaign planning for webinars, product launches, subscription offers, market education series, and app feature promotions.
• Ensure all content is compliant, accurate, and aligned with financial communication standards.