Social Media Strategist

Role overview:

As Social Media specialist, you will be responsible for social media, and brand

development and creating, curating, and managing content across various social

media platforms to increase brand awareness, engage with our community, and

drive traffic sales and being aligned with the managers and team.

Key Responsibilities:

1. Social Media management & Planning: Develop and implement a

comprehensive social media strategy to increase brand visibility and

engagement and Stay up-to-date with industry trends, new platforms, and best

practices, ensuring the brand's presence is relevant and competitive. Create

monthly and weekly content calendars aligned with marketing goals, product

launches, campaigns, and seasonal events.

2. Content Creation & Management: Create and manage high-quality, engaging

content for social media platforms including text, images, video, and graphics

and Collaborate with design and creative teams to ensure content is visually

compelling and consistent with the brand's identity. Oversee content scheduling, ensuring posts go live on time and in line with the planned strategy.

3. Community Engagement & Growth: Manage the brand's social media

communities by online engagement in a timely and professional manner. Foster

meaningful conversations and build relationships with followers, influencers,

and brand advocates. Monitor social media channels for customer feedback,

questions, and potential issues, addressing them proactively.

4. Performance Monitoring & Reporting: Track and analyze key social media

metrics (engagement, reach, traffic, conversions) to assess the success of

campaigns. Prepare regular reports for management, offering insights and

recommendations for improvement. Use analytic tools to refine strategies and

improve future social media efforts.

5. Campaign Execution & Collaboration: Collaborate with internal teams to align

social media efforts with broader marketing initiatives and manage influencer

partnerships, paid social media campaigns. Plan and execute social media ad

campaigns to drive conversions.

6. Brand Partnerships & Sponsorships: Identify and establish cross functional

partnerships with other brands, organizations, or influencers to expand social

media reach and engagement. Coordinate with external partners on co-branded

campaigns, sponsored posts, and promotional activities. Manage brand

sponsorships and collaborations, ensuring alignment with the brand's messaging

and values.

Experience - 2+ years

Immediate Joinee preferred