Social Media Strategist & Planning

Role Overview

We are looking for a Social Media Manager who will own our brand's social media presence end-to-end — from strategy and planning to publishing and performance tracking. This role focuses on thinking + execution, not design or editing.

Key Responsibilities

• Develop and execute monthly and weekly social media strategies
• Create structured content calendars aligned with brand goals
• Manage posting schedules across platforms (Instagram, LinkedIn, YouTube Shorts,Quora,Reddit etc.)
• Coordinate with the graphic designer/video editor and content executive
• Ensure brand tone, messaging, and consistency across platforms
• Track performance metrics (reach, engagement, growth)
• Prepare basic weekly/monthly performance reports
• Monitor trends and suggest new content formats
• Oversee basic community engagement (comments, DMs) in early stages
  
  

Required Skills & Qualifications

• 2–3 years of experience managing brand social media accounts
• Strong understanding of Instagram, LinkedIn, and short-form video platforms
• Experience with content calendars and scheduling tools
• Good analytical skills and understanding of social media metrics
• Strong communication and coordination skills
• Ability to translate business goals into content strategy
  
  

Good to Have

• Experience in EdTech / Tech / Digital-first brands
• Knowledge of basic SEO and hashtags
• Exposure to influencer or campaign planning
  
  

What Success Looks Like

• Consistent posting without delays
• Clear improvement in engagement and reach
• Well-organized content calendars
• Smooth collaboration across the team
  
  

Skills: social media management,short-form video strategy,insights & reporting,team management,performance tracking,youtube monetization,social media strategy,community management,content planning & calendars,content scheduling,social media analytics,instagram management,reach & growth analysis,platform optimization