Social Media Strategist

Company Description

Founded in 2020, IDIGITALPRENEUR is a rapidly growing EdTech company surpassing ₹100 Cr+ as a bootstrapped organization. It focuses on empowering individuals by offering practical, implementation-driven digital skill development and entrepreneurship programs. With a global learner community, the platform aims to equip professionals to thrive in the digital economy. The company's initiatives like Astitva and the Leadership Conclave foster growth, identity, and innovation across its ecosystem. IDIGITALPRENEUR is a global movement dedicated to building future-ready digital professionals.

Role Description

This is an internship role for a Social Media Marketing Strategist, based on-site at our Dwarka location. Responsibilities include assisting in social media strategy execution, creating engaging content for various platforms, managing digital marketing campaigns, monitoring analytics, and supporting marketing initiatives. The intern will collaborate with teams to ensure a strong online presence through innovative and impactful campaigns.

Key Responsibilities

• Plan, create, and publish engaging content across social media platforms including Instagram, LinkedIn, YouTube (short-form), and Facebook
• Write clear, compelling, and brand-aligned captions in line with campaign objectives and content strategy
• Coordinate closely with designers and video editors to ensure timely and high-quality content delivery
• Manage daily posting schedules, Instagram stories, and basic community engagement (comments and DMs)
• Support the execution of product launches, webinars, events, and campaign-based content
• Stay updated with social media trends, platform updates, formats, and best practices
• Ensure consistency in brand messaging, tone, and visual identity across all social platforms

Requirements & Skills

• Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field (preferred)
• 0–2 years of experience in social media management or content creation
• Strong written communication skills with a good understanding of brand voice and storytelling
• Basic understanding of social media analytics and performance metrics
• Ability to collaborate effectively with cross-functional teams
• Organized, proactive, and able to manage multiple tasks and deadlines
• Familiarity with tools like Canva, Meta Business Suite, or scheduling platforms is a plus

Why Join IDP

Work with a fast-growing ed-tech brand impacting thousands of learners

Hands-on exposure to launches, campaigns, and brand-building initiatives

A collaborative, learning-driven work culture

[Confidential Information]