Social Media Strategist

Company Description Artarium is an online luxury decor brand specializing in artistic figurines and showpieces across five product categories, including god idols, car dashboards, ashtrays, wall art, and home decor pieces. All products are designed and crafted by an in-house team of experts at our manufacturing unit in Gurugram, Haryana, ensuring high quality and attention to detail. We have proudly served over 40,000 customers who value distinctive, art-led decor. Artarium has also earned Amazon certification for outstanding performance on the Amazon marketplace, reflecting our strong digital presence and customer trust.

Role Description This is a full-time, on-site Social Media Strategist role based in New Delhi. The Social Media Strategist will plan and execute social media strategies across platforms to build brand awareness, drive engagement, and support sales objectives. Responsibilities include creating and managing content calendars, coordinating with design and product teams, and optimizing posts for reach and performance. The role involves monitoring trends, conducting competitor analysis, and using analytics tools to track and report on campaign results. The Social Media Strategist will also support community management by responding to comments and messages, and may collaborate with influencers and partners to amplify brand visibility.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across major platforms.
• Excellent Communication skills, including clear written and verbal communication for diverse online audiences.
• Ability to develop and execute Content Strategy tailored to different channels and target segments.
• Experience or familiarity with Public Relations, including brand storytelling and maintaining a positive brand image online.
• Proficiency with social media analytics and reporting tools (e.g., Meta Business Suite, Instagram Insights, Google Analytics or similar).
• Demonstrated creativity in campaign ideation, with a strong eye for aesthetics and alignment with a luxury decor brand.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
• Ability to work on-site in New Delhi, manage multiple projects, and collaborate effectively with cross-functional teams.