Social Media Specialist

Company Description

AMCI Edtech Pvt. Ltd. is a rapidly growing online platform dedicated to advancing education in the medical and healthcare fields. Leveraging cutting-edge technologies, AMCI enhances learning experiences and empowers individuals to excel in their areas of expertise. With its innovative approach, AMCI is recognized for revolutionizing digital education in the medical industry, introducing advanced 3D technologies to redefine learning standards. The company is committed to driving technological advancements and setting benchmarks in the medical and healthcare sectors.

Key Responsibilities

1. Content & Posting

Plan and schedule daily content for Instagram, Facebook, LinkedIn, YouTube, Twitter (X)

Coordinate with graphic designers & video editors for creatives and reels

Ensure brand tone, consistency, and accuracy in all posts

Write engaging captions, hashtags, and CTAs

2. Campaign Management

Execute social media campaigns for:

Admissions

Events, workshops & webinars

Achievements & announcements

Support paid ad campaigns by coordinating creatives and captions

3. Engagement & Community Management

Respond to comments, messages, and inquiries professionally

Monitor brand mentions and audience feedback

Build positive engagement and online community

4. Analytics & Reporting

Track post performance, reach, engagement & follower growth

Prepare weekly/monthly social media reports

Suggest improvements based on insights and trends

5. Trend & Competitor Monitoring

Stay updated with latest social media trends, reels, audio & formats

Analyze competitor activity and suggest content ideas

Skills & Requirements

Strong understanding of social media platforms & algorithms

Basic knowledge of Canva / Adobe / CapCut / Reels editing

Good English & Hindi communication skills

Creative mindset with attention to detail

Ability to handle multiple tasks and meet deadlines

Interest in education / healthcare / professional training sector (preferred)