Social Media & Ad Copy Specialist

Key Responsibilities

• Script Writing: Draft engaging scripts for short-form video content (e.g., Reels, promos)
• Ad Copywriting: Write persuasive copy for Meta Ads (Facebook/Instagram) tailored to each client's brand and goals
• Post Description Writing: Craft social media captions and descriptions for posts across platforms
• Meta Ads Management: Set up, monitor, and optimize Facebook and Instagram ad campaigns for performance
• Content Scheduling: Schedule and manage posts across client social media accounts
• Canva Tasks: Create or update documents and basic visual content (e.g., pricing sheets, infographics)
• Instagram DMs: Respond to or initiate conversations with followers as part of engagement and lead nurturing strategy
• Research: Conduct market and competitor research to support campaign strategy and positioning
• Internal Communications: Relay key information from client messages to the Directors
• Admin Support: Send friendly reminders for upcoming meetings or video shoots, prepare meeting notes, and support light assistant tasks
• Process Improvement: Research and suggest tools or software that can streamline workflows
• Infographics Design(optional): Create visual assets as needed (minimal but useful)
• Content Planning: Creating social media plans for the company and client companies

Tools & Platforms

• Meta Ads Manager (required)
• ChatGPT (for structured prompt writing support)
• Canva (basic to intermediate level)
• Monday.com (light CRM task tracking)
• Google Workspace (Docs, Sheets, Calendar, etc.)

Preferred Qualifications

• 2+ years of experience in social media management, digital marketing, or content writing
• Strong command of English with a portfolio of ad copy, scripts, or social content
• Proven experience running and optimizing Meta ads
• Familiarity with content scheduling tools (native or third-party)
• Strong research skills and attention to detail
• Friendly and proactive communicator who's comfortable on team calls
• Organized, self-motivated, and dependable