Job Description
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+7A Social Media Performance Marketer drives customer acquisition and ROI by creating, managing, and optimizing paid social campaigns (Facebook, Instagram, LinkedIn, TikTok). They focus on measurable actions—clicks, leads, and sales—rather than just awareness. Key tasks include A/B testing, data analysis, audience targeting, budget allocation, and creative strategy. Hire DigitalHire Digital +3Key ResponsibilitiesCampaign Management: Build, run, and optimize paid advertising campaigns across major social platforms.Performance Optimization: Test and adjust audience targeting, bidding strategies, and ad placements to improve CPL, CPA, and ROAS.Data Analysis & Reporting: Analyze key metrics (CTR, CPC, conversion rates) to generate insights and provide actionable recommendations.Creative Strategy & Collaboration: Partner with creative teams to develop compelling ad content (images, videos, copy) that drives action.Budget Management: Efficiently manage daily/monthly ad spend to maximize ROI.Strategic Planning: Develop long-term paid social strategies to align with overall business growth goals. Hire DigitalHire Digital +5Required Skills and QualificationsPlatforms: Proficiency in Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads, etc..Analytical Skills: Strong ability to analyze data in tools like Google Analytics, Excel, or platform native reporting.Social Marketing Experience: Proven track record in digital or paid social marketing.Creativity & Insight: Understanding of what content drives engagement and conversion.Knowledge of KPIs: Deep understanding of CPA (Cost-per-Acquisition), CPC (Cost-per-Click), and ROAS (Return on Ad Spend).Technical Familiarity: Understanding of tracking pixels, APIs, and tag management
