Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, Shopping, Video, and Remarketing)
- Manage and optimize campaigns with monthly budgets of ₹5 lakh or more to achieve maximum ROI and brand visibility
- Develop campaign strategies aligned with business objectives and marketing goals
- Analyze campaign data, track performance metrics (CTR, CPC, CPA, ROAS, etc.), and prepare detailed performance reports
- Collaborate with creative and content teams to deliver engaging ad creatives, copy, and visuals
- Conduct A/B testing for ad creatives, targeting, and landing pages to improve performance
- Ensure consistency in messaging and brand tone across all digital campaigns
- Stay updated with the latest trends, platform updates, and best practices in digital marketing
- Provide insights and recommendations for campaign optimization and budget allocation
About Company: The Wellness Shop is one of the leading e-commerce brands providing a range of cosmetics and wellness products based in Bangalore, India. Our values are derived from the Charaka Samhita, a Sanskrit treatise on general medicine dating back to around 1000 BC in the Indus Valley area. According to the Charaka Samhita, the human body consists of three bodily states: Vata, Pitta, and Kapha.
