Social Media Marketing Specialist

We are seeking a creative, strategic, and results-driven Senior Social Media Executive to manage and enhance our brand's presence across social media platforms. The ideal candidate will be responsible for developing content strategies, executing social media campaigns, analyzing performance metrics, and driving audience engagement to support business objectives.

Key Responsibilities

• Develop and implement social media strategies aligned with marketing and business goals
• Manage and oversee company social media accounts including Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms
• Create, schedule, and publish engaging content including posts, stories, reels, videos, and campaigns
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities
• Collaborate with graphic designers, content writers, and marketing teams to produce high-quality content
• Plan and execute social media advertising campaigns to increase brand awareness, lead generation, and customer engagement
• Track, analyze, and report social media performance using analytics tools
• Manage online communities, respond to customer queries, and maintain positive brand interactions
• Coordinate with influencers, partners, and external agencies when required
• Ensure brand consistency across all social media channels

.

Required Skills & Qualification

• Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, or a related field
• 3–5 years of experience in social media management and digital marketing
• Strong understanding of major social media platforms and their algorithm
• Proficiency in social media scheduling and analytics tool
• Excellent copywriting, communication, and content creation skill
• Knowledge of paid social media advertising and campaign optimization
• Strong analytical and problem-solving abilities
• Ability to manage multiple projects and meet deadline

Preferred Skil

• Experience with Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics
• Basic knowledge of graphic design tools such as Canva, Photoshop, or similar platform
• Experience in influencer marketing and brand collaborations.