Social Media Marketing Specialist

About Policybazaar.com –

We believe in insurance for all, and we drive it through unbiased information and time-efficient processes for all Indian customers. As India's largest insurance brokers, we consider it our responsibility to be every Indian customer's one-stop portal for protection against death, disease and disability -- as well as for mindful investment planning. We understand customers anxiety about claim settlement, so we offer 24x7 online support, on-ground support, as well and even host special claim samadhan events where stuck claims can be reopened and resolved instantly. Our mission, in keeping with IRDAI's inspiring vision, is Har Family Hogi Insured by 2047.

Companies – Paisabazaar.com, Docprime, QuickFixCars, Policybazaar.ae, Zphin

Visit policybazaar.com to know more about us.

Job Description:

Job Title: Social Media Marketer

About the Role:

We're looking for a digital-savvy, data-driven Marketer to lead the social media strategy for Policybazaar.com. From building a strong brand presence across platforms to owning end-to-end content creation and performance tracking — you'll be at the heart of how we communicate, engage, and grow online. Staying on top of market trends and audience insights will be needed.

Key Responsibilities:

1. Strategy & Planning

• Own the overall social media strategy for both brands across platforms (Meta, LinkedIn, YouTube, X).
• Develop monthly content calendars, platform-specific content themes, and campaign plans aligned with business goals.
• Identify trends, audience insights, and growth opportunities.
• Drive platform growth through a blend of organic growth strategies & paid amplification

2. Content Creation & Execution

• Create in-house content including short videos for social media
• Lead on-ground content shoots and customer storytelling formats
• Execute the monthly calendar & other content requirements with the agency

3. Analytics & Reporting

• Monitor performance metrics (engagement, reach, growth, CTR, conversions, leads, etc.).
• Deliver weekly and monthly analytics reports with insights and actionable recommendations.
• Optimize content and strategy based on performance data on a regular basis.

Must-Have Skills:

• 3–4 years of experience managing social media for high-growth brands or digital-first platforms.
• Strong understanding of platform algorithms, paid + organic content strategies.
• Analytical mindset with experience in tools like Meta Suite, Google Analytics Excellent copywriting, creative storytelling, and campaign planning skills.

Nice to Have:

• Experience in BFSI/fintech/insurance/financial services.
• Experience in creative/social agencies