Social Media Marketing Specialist

Company Description

Rentickle, founded in November 2015, is a leading rental service provider for furniture, appliances, and home essentials in India. The company offers customers high-quality, stylish products at affordable prices, starting at just Rs. 99 per month. With options for brand-new or refurbished items and flexible rental tenures, Rentickle aims to make turning a rented house into a cozy home easy and budget-friendly. Catering to students, young professionals, newlyweds, expats, and corporates, Rentickle has quickly established itself as a trusted partner in creating comfortable living spaces. For more details, visit www.rentickle.com.

Role Description

This is a full-time, on-site role for a Social Media (Meta) Marketing Specialist based in Gurugram. The Social Media Marketing (Meta) Specialist will be responsible for managing Rentickle's social media channels, creating engaging content, and promoting brand growth. Tasks include developing and executing social media strategies, analyzing metrics to optimize content, and coordinating with teams for cohesive marketing efforts.

Qualifications

• 2-3 years of Experience in Social Media Marketing and Digital Marketing preferred from the home staging,real estate,event planning, interior design, e-commerce, or furniture rental industry.
• Proficiency in Social Media Content Creation and social media strategy planning
• Strong understanding of branding and audience engagement strategies
• Ability to analyze performance metrics and adapt strategies to improve outcomes
• Bachelor's degree in Marketing, Communications, or related field

Requirements:

• Meta Ads Manager Proficiency Strong command over Meta Business Suite and Ads Manager.
• Campaign Strategy & Execution Ability to plan, create, and manage campaigns across all funnel stages (Awareness, Consideration, Conversion).
• Campaign Optimization Hands-on experience with A/B testing, bid strategy optimization, creative testing, and scaling high-performing campaigns.
• ROAS Management (Return on Ad Spend) Proven ability to track, analyze, and optimize campaigns to achieve strong ROAS performance.
• CAC Management (Customer Acquisition Cost) Skilled in maintaining an optimal CAC while maximizing lead quality and sales volume.
• Audience Targeting & Segmentation Expertise in selecting and refining the perfect audience using detailed targeting, custom audiences, and lookalike audiences.
• End-to-End Campaign Management Capable of managing campaigns independently from strategy and setup to performance tracking and reporting.

Additional Details:

The selected candidate will work directly under leaders from IIM, ISB & TISS, gaining hands-on exposure to strategic growth and data-driven marketing.

We're looking for an immediate joiner who can hit the ground running.

Location: Gurgaon (On-site)

• Working days - 5.5 days (3rd and 4th Saturdays off)
• Compensation up to 6LPA