Social Media Marketing Specialist

URL-https://sotbella.com/

Job Title: Social Media Executive

Location: Noida

Job Type: Full Time (6 days Working)

Department: Marketing / Digital Marketing

Reports To: Marketing Manager

Job Summary:

We're looking for a creative and proactive Social Media Executive to support the planning, execution, and management of our social media channels. The ideal candidate is passionate about digital trends, understands platform algorithms, and knows how to create engaging, on-brand content that drives interaction and growth.

Key Responsibilities:

• Assist in developing and implementing social media strategies to align with marketing goals.
• Create, schedule, and publish daily content (text, image, video, stories) across platforms like Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Engage with followers by responding to comments, DMs, and mentions promptly and professionally.
• Monitor social media trends, competitor activity, and audience preferences to optimize performance.
• Work closely with design, content, and marketing teams to ensure cohesive brand messaging.
• Track KPIs such as reach, engagement, followers, and conversions; prepare regular performance reports.
• Stay updated on platform updates, algorithm changes, and best practices.
• Assist in managing paid campaigns (e.g., boosting posts, setting up ads, tracking performance).
• Support influencer and community engagement initiatives when applicable.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1–2 years of experience in a social media or digital marketing role (internship experience counts).
• Strong understanding of major platforms and content trends.
• Excellent written and verbal communication skills.
• Proficiency with tools like Canva, Meta Business Suite, Hootsuite, or similar.
• Basic knowledge of social media analytics and performance tracking.
• Creative mindset with attention to detail and visual storytelling.