Social Media Marketing Specialist

Role: Full Time

Location: Malad West, Mumbai

Experience: 1 Year

Key Responsibilities

1 Social Media Strategy & Planning

• Assist in developing and executing social media strategies for both in-house brands.
• Create monthly content calendars aligned with marketing campaigns, product launches, and brand goals.

2 Content Creation & Management

• Ideate, create, and schedule engaging content (images, reels, carousels, stories, and videos) across platforms like Instagram, LinkedIn, Facebook, and YouTube.
• Collaborate with the design team for creatives and ensure brand consistency in tone, voice, and aesthetics.

3 Community Management

• Respond to comments, messages, and customer queries promptly and professionally.
• Engage with followers, influencers, and relevant communities to build authentic brand relationships.

4 Performance Tracking & Analytics

• Monitor post-performance, engagement, and follower growth using tools like Meta Business Suite
• Prepare weekly and monthly social media performance reports and suggest improvement areas.

5 Campaign Execution

• Support influencer collaborations and partnerships when required.

6 Trend Research & Competitor Analysis

• Stay updated with platform trends, viral content formats, and algorithm changes.
• Conduct competitor analysis to identify new opportunities for content innovation.

Secondary Responsibilities

1 Brand Storytelling

Support in developing and maintaining the brand tone across all content formats and communication channels.

2 Cross-Platform Coordination

Repurpose content for different social media platforms while maintaining platform-specific best practices.

3 Collaboration

Work closely with the SEO and content teams to align social content with blog and website updates.

Performance Indicators (KPIs)

1 Engagement Rate

Increase engagement rate through quality and consistent posting.

2 Follower Growth

Steady and organic follower increase across key platforms.

3 Reach & Impressions

Improve post visibility through trend-based and high-performing content.

4 Lead Generation

Generate qualified leads or inquiries through strategic campaigns.

5 Brand Consistency

Maintain brand tone, voice, and visual identity across all social platforms.

6 Reporting

Submit daily and weekly activity reports to the Senior Digital Marketing Executive or Manager.