Social Media Marketing Specialist

Role- Social Media Marketing Executive

Experience- Min. 2+ years

Salary-4.00 to 6.00 LPA

Job Location- Lower Parel, Mumbai

About the company- Our client, is a trusted, respected Pharmaceutical Company in the field of DERMATOLOGY and they are into developing, manufacturing and creating mega brands since 2003.

Currently our client is engaged in marketing around 25 DERMA BRANDS with PAN INDIA operations.

Description

They are looking for a Social Media Executive with a strong focus on social media management, content creation, and ideation for their brands. You will be responsible for driving engagement, creating compelling content, managing social media platforms, and aligning campaigns with broader marketing goals.

Key Responsibilities

Develop and execute social media strategies, maintaining a content calendar aligned with product launches and campaigns.

Ideate and create engaging posts, reels, stories, and ad copy, collaborating with designers to ensure visually appealing content.

Foster community engagement by responding to comments, messages, and user-generated content. Plan and execute organic social media campaigns for product promotions and collaborations, driving awareness and engagement.

Monitor social media metrics, track performance, and provide actionable insights to optimize campaigns.

Stay updated with emerging trends and leverage innovative formats to enhance brand presence. Collaborate with cross-functional teams and influencers to amplify reach and align with overall business objectives.

Skills

Strong understanding of social media platforms, content writing, and visual storytelling. Experience with tools like Canva, Adobe Suite, or social media scheduling tools is a plus.

Preferred Qualifications

Bachelor's degree in Marketing or a related field.

Candidates can mail their CVs to [Confidential Information]