About the Company:
Point Pi is a top-rated R&D company providing UI/UX, Mobile App development, Web Applications, E-commerce and Complex software solutions to clients all across the globe.
With 10+ years in business, we specialize in creating highly scalable solutions for startups- to enterprise businesses, building their technology from scratch, walking them through the process of implementing the technology, building and maintaining appropriate applications and software on a short- or long-term basis, undertaking offshore maintenance and development, and back-office operations for various clients.
Who we want:
We are seeking a creative, organized, and tech-savvy Social Media Expert to manage and grow our presence across major social media platforms, including Instagram, TikTok, Facebook, YouTube, LinkedIn, and X (Twitter). The ideal candidate will be passionate about digital storytelling, skilled in content creation and video editing, and capable of building a consistent and engaging brand voice online.devices.
Key Responsibilities:
- Plan, create, and publish engaging content (photos, videos, reels, stories, etc.) across all social media platforms.
- Manage daily posting schedules, uploads, and downloads of content.
- Edit videos and graphics using popular tools such as Adobe Premiere Pro, Canva, CapCut, Final Cut Pro, or similar.
- Develop and execute creative campaigns to increase followers, engagement, and brand awareness.
- Monitor trends on social media platforms and identify opportunities for viral or trending content.
- Respond to comments, messages, and mentions in a professional and brand-aligned tone.
- Analyze performance metrics (reach, engagement, conversion) and prepare monthly reports with actionable insights.
- Collaborate with marketing and design teams to ensure brand consistency across all online platforms.
- Stay updated with platform algorithm changes and best practices.
- Basic knowledge of SEO and keyword optimization to improve content visibility will be an advantage.
Required Skills:
- Proven experience managing and growing brand accounts on Instagram, TikTok, Facebook, and YouTube.
- Strong understanding of social media analytics, trends, and audience engagement strategies.
- Proficiency in video and image editing tools (e.g., Adobe Suite, Canva, CapCut, etc.).
- Excellent communication, copywriting, and storytelling skills.
- Creative mindset with attention to detail and aesthetics.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Knowledge of SEO and digital marketing fundamentals is a plus.
- Must be able to Interface with multiple cross functional teams.
- Having a decent number of followers on multiple social media accounts is a big plus.
Education:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred).
- Relevant certifications in social media marketing, content creation, or video editing are a plus.
What we offer:
- Competitive salary and performance bonuses.
- Flexible work environment.
- Opportunity to grow with a fast-evolving digital brand.
- Creative freedom to experiment and innovate.
