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Social Media Marketing Specialist

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Job Description

Role: Social Media Marketing & Visual Designer (Fresher)

About the Role

We are looking for a creative and enthusiastic fresher who is passionate about social media, digital marketing, and visual design. This role is ideal for someone who wants to build a strong foundation in branding, content creation, and performance-driven marketing.

You will work closely with the marketing and leadership teams to create engaging content that strengthens our digital presence across platforms.

Key Responsibilities

Social Media Marketing

  • Manage and post content on platforms like LinkedIn, Instagram, Facebook, and Twitter
  • Assist in planning and executing social media content calendars
  • Write engaging captions, hashtags, and basic ad copies
  • Monitor engagement, comments, and messages
  • Track basic performance metrics (reach, clicks, engagement)

Graphic Design

  • Design creatives for:
  • Social media posts & stories
  • Ads & banners
  • Website & landing pages
  • Email marketing creatives
  • Maintain brand consistency across all designs
  • Make quick design edits based on feedback
  • Knowledge of Designing tools like Photoshop/ Canva/Premiere Pro / After Effects / CapCut

Content & Branding Support

  • Assist in creating marketing materials such as:
  • Pitch decks
  • Brochures
  • Infographics
  • Support campaigns, product launches, and employer branding initiatives

Required Skills & Qualifications

  • Graduation in Marketing, Design, Mass Communication, or any related field (preferred but not mandatory)
  • Basic knowledge of social media platforms
  • Hands-on experience (academic / internship / personal projects) with:
  • Canva
  • Adobe Photoshop / Illustrator (basic level)
  • Basic understanding of:
  • Branding
  • Digital marketing
  • Visual aesthetics
  • Good communication skills (written & verbal)
  • Willingness to learn and adapt quickly

Good to Have (Not Mandatory)

  • Internship or freelance experience
  • Knowledge of video tools like Photoshop/ Canva/Premiere Pro / After Effects / CapCut
  • Understanding of LinkedIn Ads or Meta Ads
  • Interest in AI tools for marketing & design

What You Will Learn

  • End-to-end social media marketing execution
  • Brand communication & visual storytelling
  • Working on real campaigns and performance-driven content
  • Exposure to B2B & B2C digital marketing

Why Join Us

  • Fresher-friendly environment with mentorship
  • Fast learning & career growth
  • Opportunity to build a strong portfolio
  • Work on real brands, not dummy projects
  • Performance-based growth opportunities

More Info

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Job ID: 139038597