Social Media Marketing Specialist

Company Description

Paras Holidays, established in 1999 in New Delhi, India, is a leading group tour operator specializing in quality and personalized travel services. With over 20 years of experience and 80,000+ satisfied customers, Paras Holidays designs bespoke holiday programs tailored to client budgets, preferences, and feedback. The company is renowned for organizing group and customized tours across destinations such as Europe, Scandinavia, the USA, Canada, and more, while addressing travelers specific needs, including dietary preferences. With knowledgeable tour escorts and a focus on exceptional experiences, Paras Holidays ensures memorable journeys for all clients.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Delhi, India. The Social Media Marketing Specialist will be responsible for creating, managing, and optimizing content for various social media platforms to drive brand awareness and engagement. Daily responsibilities include developing marketing strategies, scheduling posts, analyzing performance metrics, interacting with online communities, and staying updated on evolving trends and platform updates. The specialist will collaborate closely with the marketing team to align social media campaigns with overall company goals.

Qualifications

• Strong knowledge and experience in Social Media Marketing
• Proficiency in Digital Marketing and Marketing strategies
• Ability to analyze social media performance metrics and use insights for optimization
• Proficiency in social media management tools
• Familiarity with the travel and tourism industry will be an added advantage