Social Media Marketing Manager

Company Description

Apparel Sourcing Week (ASW) is India's leading fashion intelligence event for the entire fashion supply chain organised by Apparel Resources, a 30 year old business of fashion media house.

ASW brings together 200+ companies as exhibitors, partners, and sponsors, and attracts 5,000+ decision-makers including designers, brand leaders, retailers, manufacturers, sourcing heads, and innovators shaping the future of fashion, retail, and supply chains.

This is where the who's who of the fashion industry comes together to exchange ideas, discover new solutions, spot trends, and shape the next phase of growth across fashion, sourcing, manufacturing, retail, sustainability, and technology.

Beyond exhibitions and conferences, ASW is a high-energy, content-led platform with fashion shows, trend showcases, leadership roundtables, networking evenings, podcasts, interviews, reels, and on-ground storytelling- making it one of the most visible and influential industry IPs in the country.

Role & Description

ASW is looking for a Social Media & Content Strategist to build and lead the digital voice of one of India's most influential fashion intelligence platforms. This is a full-time, on-site role based in New Delhi.

You will be responsible for shaping how ASW shows up to the world- before, during, and after the event. From building hype and narratives around fashion shows, speakers, exhibitors, and partners, to creating on-ground content during the event and sustaining momentum through interviews, podcasts, and industry-led reels. This is not a desk-only role. You'll be embedded in the event ecosystem- working with industry leaders, creators, speakers, designers, and founders, and leading a content team on the ground.

What you'll do

• Own the end-to-end social media and content strategy for ASW across LinkedIn, Instagram, YouTube, and emerging platforms.
• Build high-impact content formats around fashion shows & trend showcases, Industry leader interviews & podcasts, business of fashion explainers & insights via reels, exhibitor & partner spotlights, behind-the-scenes and on-ground event storytelling
• Lead pre-event hype, live event coverage, and post-event content narratives.
• Manage and guide a team of 20+ content contributors (video, design, copy, on-ground creators).
• Work closely with the events, partnerships, and editorial teams to translate the ASW agenda into compelling digital stories.
• Plan and execute influencer & creator collaborations, industry meet-ups, and content activations around ASW.
• Travel for the event and associated industry activations to capture real-time stories and moments.
• Track performance metrics, optimise content formats, and build scalable content playbooks for future editions.
• Experiment with new formats- podcasts, interview IPs, short-form video series, trend explainers, and community-led content.

What we're looking for

• Strong editorial and storytelling mindset- you know how to turn business+ fashion content into engaging digital narratives.
• Experience handling high-visibility event brands, media platforms, fashion brands, or B2B communities.
• Deep comfort with video-first platforms (reels, shorts, interviews, on-ground content).
• Ability to manage fast-paced content cycles and lead a team of contributors.
• Sharp copywriting skills with a balance of premium, business-forward, and culture-driven tone.
• A strong interest in fashion, retail, business, design, manufacturing, sustainability, and technology.

Nice to have

• Prior experience covering fashion weeks, large exhibitions, conferences, or cultural events.
• Experience with podcasts, video production, or long-form interview formats.
• Familiarity with design/video tools (Canva, CapCut, Adobe, AI tools).
• Existing network with creators, designers, fashion media, or industry professionals.

Why join ASW

This role puts you at the intersection of fashion, business, media, and culture. You won't just manage social media you'll help shape the public narrative of one of India's most influential fashion intelligence platforms. You'll work with top industry leaders, designers, brand founders, retail heads, and manufacturers. You'll be on the ground at high-energy fashion shows, leadership conversations, and networking nights. And you'll have the freedom to build new content IPs that can grow into flagship digital properties for ASW.