Social Media Manager

Social Media Manager (Full-Time)

Gurugram (In-office)

Troovy is looking for a creative storyteller and social media manager who lives and breathes content, full-time, hands-on, and deeply invested in building a brand in the current D2C ecosystem in India.

If you don't just follow trends, you spot them first, shape them, and make them explode on screen, we want you.

What you'll own:

Crafting scroll-stopping content strategies across Instagram and emerging platforms

Owning content calendars end-to-end, from ideation to execution to optimization

Staying ahead of culture and platform shifts to drive engagement and growth

Translating brand voice into playful, smart, thumb-stopping storytelling

Working closely with internal teams, creators, and production to bring ideas to life

Using insights and analytics to refine and scale performance

Who you are:

23 years of experience in social media/content management (full-time roles preferred)

Experience working with FMCG or D2C brands is strongly preferred

Obsessively on top of trends and platform updates

Extremely savvy with Instagram: Reels, carousels, hooks, retention, community-building

A strong writer and ideator who understands what makes content save-worthy and shareable

Fast-moving, culturally aware, and detail-oriented

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