About Swiss Beauty
Welcome to Swiss Beauty, one of India's fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences.With a deep understanding of Indian beauty needs, we blend global cosmetic standards with strong innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.
Makeup knows no boundaries - and neither do we.
About The Role
We are looking for a performance-driven and creatively sharp
Social & Creator Strategy Lead to own and scale Swiss Beauty's presence across owned, earned, and commerce-driven content ecosystems.This role will drive platform growth, engagement, community building, and measurable business impact by integrating:
- Organic social
- Creator-led storytelling
- Marketplace content
- Performance marketing alignment
The ideal candidate combines
creative instinct with analytical depth and understands how social drives commerce in a D2C + marketplace-led beauty business.
Key Responsibilities
Channel Growth & Performance Ownership
Core Platforms
Own end-to-end growth and performance across priority platforms:
- Instagram (primary brand & engagement engine)
- YouTube (long-form authority + Shorts scale engine)
Expansion Platforms
- Snapchat (Gen Z engagement)
- Pinterest (aspirational search-led discovery)
- Regional short-video platforms (Tier 2/3 penetration)
- LinkedIn (employer branding & leadership voice)
Commerce Ecosystem
- Amazon & Nykaa (A+ content, PDP storytelling, storefront content)
Responsibilities
- Define platform-wise KPIs (growth, reach, retention, conversions)
- Deliver month-on-month growth across all owned platforms
- Build structured growth roadmaps per channel
- Align paid + organic strategy with performance marketing
- Lead reporting dashboards with actionable insights
- Translate platform analytics into optimization strategies
Content & Creative Direction
Lead platform-first storytelling with strong performance intent.
- Drive creative direction for Reels, Shorts, tutorials, trend drops, launches
- Build differentiated content playbooks per platform
- Translate campaign & NPD narratives into high-performing formats
- Ensure strong brand voice, visual consistency, and storytelling sharpness
- Drive trend mining and real-time content agility
- Build scalable repeatable content formats
Cross-Functional & Influencer Ecosystem Integration
Act as the strategic bridge across brand, creators, and commerce.
Collaborate Closely With
- Brand Team
- NPD Team
- PR Team
- Influencer Marketing Team (strategic dotted-line collaboration)
- E-commerce Team
Ensure Alignment Across
- Social calendar
- Influencer calendar
- GTM launches
- Marketplace content moments
Drive Cohesive Storytelling Across
Owned + Earned + Creator-led + Commerce ecosystems
Community & Reputation Building
- Build high-retention beauty communities
- Drive UGC, drops, challenges, and interactive formats
- Strengthen LinkedIn presence for employer branding
- Monitor brand sentiment and community health
- Build advocacy-led content loops
Team & Agency Leadership
- Manage internal social & content teams
- Oversee agency partners and creator collaborations
- Set performance benchmarks and quality standards
- Ensure execution excellence within budgets and timelines
- Build scalable processes for content velocity
Platform Mandate (Owned & Commerce Ecosystem)
This Role Will Own Strategy, Growth, And Performance Across
- Instagram
- YouTube (Long-form + Shorts)
- Amazon Marketplace Content
- Nykaa Marketplace Content
- Snapchat
- Pinterest
- Regional Short-Video Platforms
- LinkedIn
Requirements
- 57 years of experience in social & digital content roles (Beauty / D2C preferred)
- Proven success in scaling Instagram & YouTube
- Strong understanding of marketplace content ecosystem (Amazon & Nykaa)
- Deep knowledge of algorithms, analytics, retention metrics
- Strong storytelling and brand sensibility
- High ownership mindset with performance orientation
- Experience managing teams & agencies
Working Conditions
- Environment: Office setting
- Full-time position, Monday to Friday
What We Offer
Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:
- Paid parental leave as well as benefits to support you as you transition to life as a working parent
- Maternity off
- Flexible working hours window
- Insurance coverage for you and your family
- Adoption/Commissioning time off
- Exclusive employee discount on our products
- Learning and development opportunities
- Recognition and service awards
- Weekly wellness session
Our commitment to Diversity, Equity and Inclusion
We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.
Skills: influencer marketing,social media,influencer,storytelling,social media marketing,platforms,instagram,linkedin
