Job Overview
We are looking for a creative and proactive Social Media Manager to manage and grow our brand presence on Instagram and other social platforms. The candidate will be responsible for planning content, creating reel ideas, coordinating photoshoots, posting content, and increasing engagement and brand visibility for our premium kidswear brand.
Role Responsibilities:
1. Social Media Management
- Manage daily activities on Instagram (posts, reels, stories, highlights).
- Plan and execute a monthly content calendar.
- Write engaging captions, hashtags, and descriptions.
- Ensure brand consistency in visuals and messaging.
2. Content Creation
- Develop creative reel ideas and trending content concepts.
- Plan fashion styling content for kidswear.
- Create engaging formats like:
- Outfit styling reels
- Festival outfit reels
- Behind-the-scenes shoots
- Customer reviews & testimonials
- Kids fashion tips
3. Photoshoots & Reel Shoots
- Plan and coordinate indoor and outdoor shoots.
- Handle reel shooting, basic videography, and photography.
- Manage models (kids), locations, and shoot concepts.
- Work with editing tools to produce high-quality reels and posts.
4. Content Posting & Optimization
- Schedule and publish posts regularly.
- Use trending audio and hashtags to improve reach.
- Monitor engagement and optimize content performance.
5. Brand Growth
- Grow followers organically.
- Identify viral trends and adapt them to kidswear fashion.
- Collaborate with mom influencers and kids influencers.
6. Analytics & Reporting
- Track engagement, reach, and follower growth.
- Share weekly and monthly performance reports.
- Suggest strategies to improve reach and conversions.
Required Experience & Skills:
- 5 years experience managing Instagram pages.
- Strong understanding of reels, trends, and social media algorithms.
- Experience in fashion or lifestyle content preferred.
- Basic skills in photography, videography, and editing.
Tools Knowledge:
- Adobe Photoshop
- Canva
- CapCut
Personal Qualities
- Creative mindset with strong visual sense.
- Ability to plan shoots and execute content independently.
- Understanding of kids fashion trends and premium branding.
- Good communication and organization skills.
Salary range: Depends on interview and experience.
- Joining: Immediate joining required
