Social Media Manager

Social Media & Brand Manager — Qiah Clothing

• Location: Delhi, India (On-site / Hybrid)
• Experience: 2–4 years
• Salary: As per industry standards

1)About Qiah:

• Qiah is a western wear label turning 11 and we're not celebrating quietly. We're in the middle of a full brand revamp: sharper identity, bolder content, and a community that actually feels something. We're looking for someone who gets that energy without being briefed on it<

• Content Strategy & Calendar — Monthly and weekly content plans across Instagram (primary), with an eye on emerging platforms
• Content Creation — Concept, script, shoot direction, and execution. You should be comfortable both behind and in front of the process
• Brand Curation — Mood, aesthetic, tone. You'll be the gatekeeper of what feels *Qiah* and what doesn't
• Community & Engagement — Replies, DMs, collabs, comment sections. You treat the audience like humans
• Campaign Management — Lead social rollouts for launches, drops, and moments (starting with our 11th anniversary campaign)
• Analytics & Iteration — You know your numbers and you use them to get better, not just to report.
  
  4)What
  W
  e

  re Looking For:
  2–4 year

  s
  • of social media experience, ideally with a fashion or lifestyle brandA portfol
  • io that shows you can build a cohesive visual and tonal identity, not just individual postsProven ab
  • ility to generate content ideas that are specific, not genericStrong un
  • derstanding of Instagram: Reels, carousels, stories, SEO, and what the algorithm rewards right nowComfort w
  • ith basic shoot coordination; you don't need to be a photographer but you should know how to direct oneSomeone w
  • ho can work with brand direction while still bringing genuine creative opinion to the tableTaste. No
  • n-negotiable.
    5)Bonus
  I

  f You Have:
  Experien

  c
  • e working on a brand relaunch or repositioningKnowledge
  • of western wear, contemporary fashion, or youth lifestyle segmentsBasic vid
  • eo editing skills (CapCut, Premiere, or similar)Influence
  • r/creator outreach experience
    
    6)What
  T
  h

  is Is Not:
  This is

  n
  • ot a scheduling job. If your idea of social media management is Canva templates and recycled trending audios, we're not the right fit. We want someone who has opinions, moves fast, and cares about the work.
    
    7)To Ap
  p
  l

  y:
  Send you

  r
  • portfolio or Instagram handle(s) you've managed, a brief note on what a Qiah revamp looks like to you, and your resume to **[insert email]**.

  *Qiah is an equal opportunity brand. All backgrounds, all aesthetics, all welcome — as long as you have the eye.*
  Please s

  h

  are your resume on [Confidential Information]