Social Media Manager

Job Summary

Mirai School of Technology is seeking a creative, strategic, and highly driven Content Creator & Social Media Manager to strengthen and lead our brand's digital presence. The ideal candidate will be responsible for developing engaging content, managing social media platforms, and cultivating a vibrant online community that enhances brand visibility, engagement, and conversions.

Key Responsibilities

1. Content Creation

• Develop engaging, original, and high-quality content (videos, reels, posts, stories, etc.) tailored to each platform.
• Collaborate with design, marketing, and product teams to create impactful campaign content.
• Ideate and execute influencer-style content (talking reels, product demos, user stories, etc.) regularly.
• Manage the content calendar – plan, schedule, and publish content consistently across channels.

2. Social Media Management

• Manage and grow brand presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms (e.g. Threads, Pinterest).
• Build and engage with the online community – respond to comments, DMs, and messages promptly.
• Monitor social media trends, hashtags, and platform updates to leverage opportunities.
• Track, analyze, and optimize performance metrics to improve content strategy.

3. Brand Communication

• Ensure all content aligns with brand tone, identity, and visual guidelines.
• Build and maintain a distinct, relatable, and aspirational brand voice.
• Work closely with the performance marketing team to create ad creatives and support content funnels.

Qualifications & Skills

• 2–5 years of experience in content creation and/or social media management, preferably with D2C or consumer-facing brands.
• Strong storytelling ability with a sharp visual sense.
• Proficiency in Instagram Reels, TikTok-style content, Canva, or basic video editing tools (e.g. CapCut, InShot, Premiere Pro).
• Ability to independently shoot, edit, and publish content.
• Strong grasp of social media algorithms, analytics, and community-building strategies.
• Passion for digital content, pop culture, and emerging internet trends.

Nice to Have

• Experience in influencer collaborations or UGC-style content.
• Photography or graphic design skills.
• Exposure to email marketing or content SEO.

Why Join Us

• Be part of a passionate and dynamic team driving the growth of a fast-scaling D2C brand.
• Enjoy creative freedom and the opportunity to experiment with fresh ideas.
• Play a direct role in shaping how Mirai School of Technology is perceived online.