Job Summary
Mirai School of Technology is seeking a creative, strategic, and highly driven Content Creator & Social Media Manager to strengthen and lead our brand's digital presence. The ideal candidate will be responsible for developing engaging content, managing social media platforms, and cultivating a vibrant online community that enhances brand visibility, engagement, and conversions.
Key Responsibilities
1. Content Creation
- Develop engaging, original, and high-quality content (videos, reels, posts, stories, etc.) tailored to each platform.
- Collaborate with design, marketing, and product teams to create impactful campaign content.
- Ideate and execute influencer-style content (talking reels, product demos, user stories, etc.) regularly.
- Manage the content calendar plan, schedule, and publish content consistently across channels.
2. Social Media Management
- Manage and grow brand presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms (e.g. Threads, Pinterest).
- Build and engage with the online community respond to comments, DMs, and messages promptly.
- Monitor social media trends, hashtags, and platform updates to leverage opportunities.
- Track, analyze, and optimize performance metrics to improve content strategy.
3. Brand Communication
- Ensure all content aligns with brand tone, identity, and visual guidelines.
- Build and maintain a distinct, relatable, and aspirational brand voice.
- Work closely with the performance marketing team to create ad creatives and support content funnels.
Qualifications & Skills
- 25 years of experience in content creation and/or social media management, preferably with D2C or consumer-facing brands.
- Strong storytelling ability with a sharp visual sense.
- Proficiency in Instagram Reels, TikTok-style content, Canva, or basic video editing tools (e.g. CapCut, InShot, Premiere Pro).
- Ability to independently shoot, edit, and publish content.
- Strong grasp of social media algorithms, analytics, and community-building strategies.
- Passion for digital content, pop culture, and emerging internet trends.
Nice to Have
- Experience in influencer collaborations or UGC-style content.
- Photography or graphic design skills.
- Exposure to email marketing or content SEO.
Why Join Us
- Be part of a passionate and dynamic team driving the growth of a fast-scaling D2C brand.
- Enjoy creative freedom and the opportunity to experiment with fresh ideas.
- Play a direct role in shaping how Mirai School of Technology is perceived online.
