Social Media Manager

About VARTIS Platforms (Formerly known as LenDenClub Techserve Pvt. Ltd.)

At VARTIS Platforms, we are a corporate group on a mission to democratize credit access and empower millions of people through cutting-edge technology. We focus on building trust and convenience, leveraging AI to drive the information revolution for smarter risk management and operational efficiency. VARTIS Platforms is profitable, rapidly scaling, and industry-recognised. Our impact has been acknowledged with top honours, including being awarded as the Best Fintech Provider by Financial Express, a testament to our product excellence, customer experience, and leadership in regulated financial technology.

Our portfolio includes:

● LenDenClub: An RBI-licensed P2P marketplace that connects borrowers with lenders in a seamless digital ecosystem.

● InstaMoney: Instant digital loans that enable quick, secure, and accessible financial support.

● Tijorie: India's next-gen digital vault for wealth preservation, starting with 100% pure, insured 24K digital gold.

● InstaVyapaar: A structured working capital platform built exclusively for QR active kirana stores, pharmacies, and small retailers.

About the Role

We're looking for someone who doesn't just post — they build. Someone who understands that social media isn't a support function, it's a growth engine. You'll own end-to-end social media strategy, decide how the brand shows up, and be responsible for growing our presence with consistently great content and sharp strategy.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand and business goals.
• Plan, create, and publish content across platforms — LinkedIn, Instagram, X (Twitter), YouTube, and others as relevant.
• Build and manage the content calendar with a clear editorial rhythm.
• Stay ahead of social media trends, platform algorithm changes, and viral formats — and know which ones are worth jumping on.
• Grow followers, engagement, and reach through organic strategy, community building, and smart content plays.
• Analyze performance metrics, pull insights, and optimize based on data — not gut alone.
• Manage the brand's voice and tone across every comment, caption, and DM.
• Experiment with new formats — reels, carousels, trials, polls, threads — and figure out what resonates.

Who You Are

• You have 4-7 years of hands-on social media management experience, preferably in finance, fintech, or a related space.
• You have proven experience growing the social media presence of at least 1–2 brands — with measurable results and numbers to back it up.
• You understand how to translate financial products, concepts, and updates into content that real people engage with.
• You're a strategist first — you think in terms of funnels, audience segments, and content pillars, not just aesthetics.
• You're deeply plugged into what's happening on the internet — trends, memes, discourse — and you know how to make it relevant for a brand.
• You communicate clearly and write well — your captions don't sound like a press release.
• You're analytical — you live in dashboards, understand what metrics actually matter, and use data to make decisions.
• You're proactive, organized, and can manage multiple platforms without missing a beat.

Must Have

• 4-7 years of experience in social media management.
• Demonstrated track record of growing at least 1–2 brand pages (followers, engagement, reach) with supporting data or case studies.
• Strong portfolio showcasing content strategy, creative campaigns, and measurable growth outcomes.
• Excellent written and verbal communication skills.
• Deep understanding of platform-specific best practices (LinkedIn, Instagram, X, YouTube).
• Experience working with paid social campaigns and boosted content.
• Familiarity with tools like Meta Business Suite, Sprout Social, or similar.
• Basic understanding of SEO and how search and social work together.
• Experience collaborating with influencers or creators.

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