Social Media Manager

About Godrej Enterprises Group -

Since 1897, Godrej Enterprises Group (which includes Godrej & Boyce and its affiliates) has contributed significantly to India's economic growth and self-reliance by providing complex engineering, design led innovation, and sustainable manufacturing solutions. From the world's first patented springless lock, and safes to pioneering typewriters and refrigerators, the conglomerate has also paved the way for the growth of key sectors like Aerospace, Energy and Security.

Location - Vikhroli, Mumbai

Experience - Minimum 8 years in relevant field

Qualification - Graduate in any discipline / MBA / PGDM in Marketing or Certification / Diploma in Digital Marketing

Key Responsibility Areas -

1. Social Media Management

2. Online Response and Reputation Management (ORRM)

3. Reporting & Analytics

Job Description -

Social Media Management in partnership with agency

- Develop social media content strategy, aligned to the brand positioning strategy for the corporate (Godrej Enterprises Group) handles

- Executing various types of campaigns in line with the social media growth & engagement strategy. Monitoring progress, reporting and reviewing periodically.

- Managing social media calendars and execute content plans across various platforms primarily, LinkedIn and Instagram with platform-first content.

- Rolling out at least 3 tent pole social media first campaigns, including ideation, planning, execution and analysis.

- Monitoring social media channels for brand mentions, ensuring consistent messaging and timely responses.

- Partnering with BUs and cross-functional teams to gather content details and ensure seamless production and publishing.

- Identifying and working on opportunities to amplify user-generated content (e.g., testimonials, campus visits, company events) for social media engagement.

Online Response and Reputation Management (ORRM) for the corporate handles

- Responding to comments and messages promptly and address any customer concerns in a professional and timely manner across owned and 3rd party review channels.

- Identifying and escalating any potential issues to the appropriate team members.

- Tracking & reviewing brand share of voice and sentiment analysis

Reporting & Analytics:

- Compiling social media data and generating reports to track key metrics (engagement, reach, impressions).

- Analysing data to identify trends and inform data-driven social media strategy recommendations. - Collaborating with the marketing team to brainstorm and refine social media strategies.