Social Media Manager

Job Title: Social Media Manager

Location: Mumbai

About the Role

We are looking for an experienced Social Media Manager to join our performance-driven marketing agency. You will be responsible for managing end-to-end social media campaigns for multiple clients while acting as the primary point of contact. The role requires a blend of client servicing, content strategy, campaign planning, shoot coordination, creative oversight, and performance analysis to ensure successful campaign execution and measurable business growth.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with client objectives and business goals.

• Create content strategies tailored to each brand, ensuring consistency in tone, messaging, and visual identity across platforms.

• Plan and manage monthly content calendars across platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.

• Conceptualize campaign ideas, content themes, and creative directions to drive engagement and brand growth.

• Plan and coordinate brand shoots, including ideation, shot lists, mood boards, scheduling, and on-site execution with internal teams and external vendors.

• Work closely with photographers, videographers, influencers, and creative teams to ensure high-quality content production.

• Coordinate with creative, content, and performance marketing teams to ensure timely campaign execution.

• Monitor campaign performance, analyze key metrics, and provide actionable recommendations for optimization.

• Lead client meetings, present campaign reports, and communicate performance insights and strategic recommendations effectively.

• Stay updated with industry trends, platform updates, competitor activities, and emerging content formats to identify growth opportunities.

• Ensure timely delivery of projects while maintaining high-quality standards.

• Manage multiple client accounts simultaneously in a fast-paced agency environment.

Requirements

• 3–5 years of experience in social media management, preferably in a digital marketing agency.

• Strong understanding of social media platforms, content strategy, audience engagement, and brand positioning.

• Experience planning and executing content shoots for brands.

• Experience with Meta Business Suite, LinkedIn Campaign Manager, and social media scheduling tools.

• Excellent communication, presentation, and stakeholder management skills.

• Strong analytical mindset with the ability to interpret campaign performance data.

• Ability to manage multiple projects, deadlines, and cross-functional teams.

Preferred Skills

• Experience handling both B2B and B2C brands.

• Basic understanding of paid social media campaigns and performance marketing.

• Familiarity with Canva, Adobe Creative Suite, CapCut, or other video editing tools is an added advantage.

• Experience in influencer collaborations and UGC campaign planning.

• Strong problem-solving, project management, and creative thinking abilities.

Why Join Us

• Work with leading brands across diverse industries.

• Collaborative and growth-oriented work environment.

• Opportunities for continuous learning and career advancement.

• Exposure to high-impact digital marketing campaigns, content productions, and innovative digital strategies.