Social Media Manager Mint Money (HT Group)
Location: Gurgaon
Function: Brand & Content
Experience: 25 years (social-first roles)
About Company:-
Mint Money is on a mission to make money less confusing and more empowering. From free credit scores to instant loans and smart money management, we're building the future of personal finance at scale, backed by the trust of Mint.
About the Role
We're looking for a creative, trend-savvy Social Media Manager to build and grow the Mint Money presence across social platforms. This role will own end-to-end content - from strategy to execution to make Mint Money culturally relevant, high on engagement, and aligned with business goals.
Key Responsibilities
Content & Social Strategy
- Build, manage, and grow Mint Money's social media handles across platforms (Instagram, X, LinkedIn, YouTube, etc.)
- Define and maintain a consistent brand tonality, visual language, and content identity for Mint Money.
- Own the social calendar: daily content creation, posting, real-time updates.
- Develop short-form and long-form content including videos, reels, carousels, static posts, and topical creatives.
- Work on scripts, hooks, captions, and content formats that improve engagement.
Trend Spotting & Real-Time Content
- Actively track finance, news, cultural and internet trends.
- Create agile, real-time content that keeps Mint Money relevant in the larger social landscape.
- Plan and execute moment marketing opportunities in line with brand guardrails.
Cross-Functional Collaboration
- Work closely with the Brand & Editorial teams to align content with Mint's voice and standards.
- Partner with the Business & Performance teams to build use-case-driven content that drives measurable outcomes - leads, feature awareness, etc.
- Coordinate with design, video, editorial, and brand teams to deliver high-quality content.
Analytics & Insights
- Track content performance, audience insights, and platform metrics regularly.
- Run experiments and optimize content based on data.
- Prepare weekly/monthly dashboards and recommendations.
What We're Looking For
- 4-5 years of hands-on social media experience (finance/e-com brands preferred but not mandatory).
- Strong understanding of digital culture, trends, meme language, and social storytelling.
- Ability to convert complex finance topics into engaging, simple content.
- Data-driven mindset + creative instinct.
- Comfortable working in a fast-paced newsroom-style environment.
- Experience of video scripting, storyboarding, and reel creation.
- Experience with social analytics tools (Meta Suite, Sprinklr, Hootsuite, etc.) is a bonus.
