Social Media Manager

Job Title: Social Media Lead

Experience: 78 years

Location: On-site

Team: Marketing

Role Overview

The Social Media Lead will own the brand's social media presence end-to-end from strategy and content direction to execution, performance tracking, and team coordination. This role sits at the intersection of brand, content, and growth.

Key Responsibilities

Own overall social media strategy across platforms (Instagram, Facebook, YouTube, X, LinkedIn, etc. as relevant)

Define content pillars, posting calendars, and platform-wise narratives

Lead daily content execution including reels, static posts, stories, carousels, and community posts

Work closely with designers, videographers, creators, and agencies

Ensure brand tone, visual consistency, and storytelling alignment

Track performance metrics (reach, engagement, growth, saves, shares) and optimize content

Manage community engagement, comments, DMs, and social hygiene

Stay on top of trends, formats, and platform updates

Required Skills & Experience

78 years of social media and content experience

Strong understanding of platform algorithms, formats, and growth levers

Experience working with creative, marketing, and performance teams

Ability to balance brand storytelling with engagement and scale

Strong planning, coordination, and execution skills

What We're Looking For

Someone who thinks strategy first, execution strong

High ownership, low dependency

Clear understanding of how content impacts brand and business

Ability to lead without being overly hierarchical

Nice to Have

Experience with creator or influencer collaborations

Exposure to performance-led content or paid social coordination

• Hands-on experience with analytics tools and social dashboards