About the job
Brand Chakra is seeking a highly skilled Social Media Strategist to develop and implement a comprehensive social media strategy that aligns with our company's goals and objectives. The ideal candidate will have a deep understanding of social media platforms, a proven track record of success Ideation- Creation- Dissemination content on social media platforms.
KEY RESPONSIBILITIES:
- Ideation- Creation- Dissemination- Analysis, Four Main responsibilities.
- Must have Openness for Content creation, & Camera Presence.
- Should have fair understanding of trends and viral content.
- Special focus on using digital strategy to drive online engagement; responsible for digital content specialization (writing/creating/designing), and implementation schedules
- Ensures brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management.
- Be responsible for day to day social media ad operations and performance of brand/campaign social accounts, requiring interaction with both internal and external stakeholders.
- Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
- Create, curate, and manage all published content (images, video and written).
- Deploy basic design and editing skills
- Use digital analytics and metrics software to design post-evaluation decks
- Constant engagement with digital influencers
- Creating and conceptualizing brand campaigns on digital platforms (websites/social media/blogs/mailers/apps/digital innovations) and coming up with fresh ideas in ongoing campaigns to enhance user engagement.
INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT:
- Marketing
- Sales
- Programming
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
- Graduate with 2-4 yrs of experience as Social Media Executive.
- Active user of social media networks including Facebook, Twitter, LinkedIn, YouTube and forums / discussion groups
- Good understanding of the digital environment and the opportunities for using social media and online PR to support marketing objectives
- Experience of running social media or online PR campaigns is desirable
PERSONAL ATTRIBUTES:
- Excellent communication skills
- Good Interpersonal Skills
