Social Media Manager

Job Description: Social Media Content Creator / IP Creator

Role: Social Media Content Creator

Location: Gurgaon

Work Mode: Full-time, work from office

Experience: 1–3 years preferred

Industry: Influencer Marketing / Digital / Creative Agency

About the Role

We are looking for a sharp, camera-friendly, content-obsessed Social Media Content Creator who understands how content works across Instagram, YouTube, Snapchat, and podcasts.

This is not just a make office reels role. We need someone who can think bigger, build repeatable content formats, create original IPs for an agency, and become a recognisable face across our social platforms.

The ideal candidate should already be active as a creator/influencer with at least 10K followers on Instagram, understand trends deeply, and know how to turn ideas into engaging, high-retention content.

Key Responsibilities

• Create and conceptualise original social media content for Instagram, YouTube, Snapchat, and other digital platforms.
• Develop content IPs for the agency, including recurring formats, episodic content, creator-led shows, interview formats, street-style content, behind-the-scenes series, trend-led properties, and brand storytelling formats.
• Be comfortable appearing on camera as the face of videos, reels, YouTube content, Snapchat stories, and podcasts.
• Anchor and host podcast episodes, interviews, creator conversations, agency-led shows, and social-first video formats.
• Document office events, team moments, internal celebrations, shoots, brand activities, creator visits, behind-the-scenes moments, and agency culture in a way that feels engaging and social-first.
• Create reels from office events and real-time moments, turning everyday agency happenings into entertaining, polished, and shareable content.
• Create content that goes beyond regular office reels and brings a larger-than-life, entertaining, and culture-led approach to agency storytelling.
• Understand and execute platform-first content for Snapchat, especially story-led, raw, frequent, high-engagement formats.
• Track trends, sounds, memes, creator formats, and cultural moments to turn them into relevant content ideas.
• Write hooks, scripts, captions, content outlines, and episode flows for short-form and long-form content.
• Work closely with the strategy, creative, influencer, and production teams to bring content ideas to life.
• Shoot basic content independently using a phone and coordinate with editors/designers for final output.
• Experiment with new formats and consistently improve content performance based on insights.

Requirements

• Must have at least 5K followers on Instagram or a strong personal creator presence.
• Experience in content creation for Instagram, YouTube, Snapchat, or creator-led brand pages.
• Strong understanding of social media trends, creator culture, content, and platform behaviour.
• Ability to create original IPs and not just one-off reels.
• Comfortable documenting office events, team activities, shoots, and behind-the-scenes moments.
• Good anchoring skills for podcasts, interviews, creator-led conversations, and video formats.
• Strong sense of storytelling, humour, timing, and audience engagement.
• Basic knowledge of shooting, framing, lighting, and mobile-first content production.
• Should understand Snapchat content creation beyond reposting reels or generic updates.
• Ability to write catchy hooks, short scripts, and engaging captions.
• Should be proactive, experimental, and full of fresh ideas.

Good to Have

• Prior experience working with a creative agency, influencer marketing agency, digital agency, or media company.
• Experience hosting podcasts, YouTube shows, interviews, or public-facing content formats.
• Knowledge of editing tools like CapCut, VN, Premiere Pro, Canva, or similar apps.
• Existing creator network or understanding of influencer collaborations.

Ideal Candidate

Someone who is already a creator, understands what makes content binge-worthy, and can build social media properties that people want to follow. We are looking for a creator who can become the agency's own creator face, build IPs from scratch, document office culture, and bring energy, personality, and originality to every platform.

Apply If You Are

A creator with ideas bigger than trends.

Someone who can host, perform, write, shoot, document, and think like a content strategist.

Someone who knows the difference between posting content and building a social media IP.