Social Media Manager — LinkedIn & Community
Role type: Full-time
Experience: 3–6 years
Joining: Immediate or 1 month
About the role
We're looking for a LinkedIn-first social media manager who lives and breathes healthcare tech and can turn complex B2B narratives into scroll-stopping content. You understand the nuances of HIPAA-adjacent communication, know how US clinical and enterprise audiences think, and have a track record of building communities — not just follower counts. You'll own our LinkedIn presence end-to-end and be the connective tissue between our brand, our customers, and the broader healthtech conversation.
Key responsibilities
- Own and execute the LinkedIn content calendar — thought leadership posts, carousels, polls, newsletters, and executive ghostwriting for C-suite voices
- Drive community engagement: respond to comments, spark conversations, identify and engage with relevant healthtech influencers, clinicians, and decision-makers
- Develop B2B content strategies that generate inbound pipeline awareness, not just vanity metrics — focus on MQL-friendly content
- Translate dense product and clinical content into digestible narratives for US healthcare buyers (health systems, payers, digital health operators)
- Run LinkedIn campaigns (organic + paid boosting) with clear KPIs around impressions, follower growth, engagement rate, and click-throughs
- Monitor competitor activity, trending healthtech conversations, and regulatory news to jump on timely content moments
- Collaborate with product, design and growth teams to surface customer stories, case studies, and data-backed proof points and run campaigns
- Build and maintain a brand voice guide tailored for US B2B audiences in healthcare — compliant, credible, and human
- Manage LinkedIn analytics dashboards and report weekly on performance, with clear takeaways and next-step recommendations
- Explore and test adjacent channels (LinkedIn newsletters, X/Twitter for healthtech conversations, YouTube Shorts) as growth opportunities
What you bring
- 3–6 years of social media experience with at least 2 years focused on LinkedIn for a B2B brand in healthcare, health tech, or enterprise SaaS
- Demonstrable track record of growing LinkedIn pages and improving engagement rates in low-frequency, high-intent B2B environments
- Strong writing chops — you can write a punchy 150-word LinkedIn post and a 1,200-word newsletter piece with equal ease
- Deep understanding of the US healthcare ecosystem: terminology, buyer personas (CMIOs, VP Operations, digital health leads), and decision-making dynamics
- Experience with LinkedIn Campaign Manager for both organic amplification and paid social
- Familiarity with community-building frameworks — not just posting, but fostering discussion, recognizing advocates, and growing a loyal following
- Comfort working in a regulated or compliance-aware environment (HIPAA awareness, medical claim guidelines)
- Data-driven mindset — you know the difference between reach and resonance, and you optimize accordingly
Nice to have
- Experience ghostwriting for healthcare executives or clinical thought leaders on LinkedIn
- Familiarity with tools like Hootsuite or Sprout Social for LinkedIn performance tracking
- Prior work at a digital health startup, HIT vendor, or health system marketing team
- Experience running LinkedIn Live sessions or virtual events for B2B audiences
- Basic design skills in Canva or Figma for content creation
