Social Media Manager - Healthcare B2C

• Role Overview

We are seeking an experienced Social Media Manager with 3–4 years of experience managing B2C brands, preferably in healthcare, wellness, pharmaceutical, nutraceutical, or health-tech sectors.

• Key Responsibilities

·      Develop and execute social media strategies aligned with organizational goals.

·      Plan and manage content calendars across Instagram, Facebook, LinkedIn, and YouTube.

·      Coordinate with designers, video editors, and content creators to produce high-quality content.

·      Monitor and engage with the online community by responding to comments and messages.

·      Identify trends, campaign opportunities, and new content formats.

·      Track and analyse social media performance and provide actionable insights through weekly and monthly reports.

·      Collaborate with cross-functional teams for product launches, campaigns, and awareness initiatives.

·      Ensure all healthcare-related communication is accurate, compliant, and aligned with brand guidelines.

• Requirements

·      3–4 years of experience in social media management for B2C brands.

·      Prior experience in healthcare, wellness, nutraceutical, pharmaceutical, or health-tech industries is preferred.

·      Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.

·      Experience using Meta Business Suite, Google Analytics, and social media scheduling tools.

·      Excellent communication, copy review, and storytelling skills.

·      Strong analytical mindset with the ability to interpret performance metrics.

• Preferred Skills

·      Experience working with healthcare professionals and patient-centric brands.

·      Understanding of healthcare communication guidelines.

• What We Offer

·      Opportunity to work in a growing healthcare organisation.

·      Collaborative and purpose-driven work environment.

·      compensation based on experience.